Social Media Foundations – Content Creation Program (P115)
Program Description
Program Overview
Develop a range of skills to create compelling and persuasive content with the Social Media Foundations – Content Creation program. Prepare for exciting career paths as an influencer, social media marketing consultant and more.
The School of Media is ranked as one of Canada’s best film schools by both CourseCompare and Degrees & Careers.
Full Description
Social Media Foundations – Content Creation (P115) is a comprehensive preparatory program that enables students to develop the essential skills required for social media content creation and influence, including storytelling, filming, editing, marketing and business management.
Through a structured curriculum, this one-year certificate program imparts the foundational skills pivotal for emerging social media influencers. Students explore the influence of social media content creation on the social, political, economic and cultural landscape to identify historical trends and future opportunities.
This program caters to individuals with diverse credentials or experience in any discipline with an interest in social media content creation. Students are empowered to effectively engage with social media consumers, adding a dynamic and influential dimension to their existing expertise.
Graduates will emerge with a portfolio that showcases their capabilities and serves as a valuable asset when pursuing further post-secondary education.
Program Specific Computer Requirements
You'll need to have access to a personal computer with the following minimum specifications:
- Apple M3 chip with 8-core CPU, 8-core GPU, 16-core Neural Engine (or Windows-based equivalent)
- 8GB unified memory
- 256GB SSD storage
- 13.6-inch Liquid Retina display with True Tone³
- 1080p FaceTime HD camera
Career & Postgraduate Study Opportunities
Industry
Social media has profoundly transformed our interpersonal connections, bridging gaps among friends, family and strangers worldwide. Its dynamic and evolving modes of interaction have prompted numerous companies to continually refine their marketing and advertising strategies for reaching potential consumers. As the omnipresence of social media continues to shape our daily lives, it becomes imperative to introspect on how it has altered our existence and, reciprocally, how our changing lifestyles have influenced its trajectory. Delving into this integral question becomes crucial for a comprehensive understanding of the reciprocal relationship between social media and our evolving societal landscape.
Educational Pathways
The Social Media Foundations – Content Creation program provides a general knowledge base for further studies in Social Media Production - Culture-based Creativity, Video Design & Production, and Film Production – Directing for Extended Reality programs, where students will be immersed in more specialized knowledge.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across various industries.
Courses
Required Courses
Semester 1
| Course Code | Course Title |
|---|---|
| COMM 2000 | Communicating Across Contexts* |
| CRTR 1000 | Persuasive Storytelling |
| CRTR 1001 | Design Fundamentals for Content Creators |
| CRTR 1002 | Photography & Phonography |
| CRTR 1003 | Videography for Content Creation |
| CRTR 1004 | Video Editing |
| CRTR 1005 | Production |
Semester 2
| Course Code | Course Title |
|---|---|
| CRTR 1010 | Social Media & Society |
| CRTR 1011 | Principles of Advertising and Marketing |
| CRTR 1013 | Social Media Channels |
| CRTR 1015 | 3rd-Party Collaboration |
| CRTR 1017 | Business Creation & Legal Considerations |
| CRTR 1018 | Portfolio |
*Based on the results of your placement test, you may be required to take COMM 1000 Introduction to College Communication before progressing to COMM 2000. COMM 1000 does not count as a course required for graduation, and you will be charged for this extra course. Please visit Assessment Centre for more information.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Use storytelling practices to communicate and strengthen proposals and other documents to enhance the engagement of specific audiences across media channels.
- Explore the influence of social media content creation on the social, political, economic, and cultural landscape to identify historical trends and future opportunities.
- Choose appropriate tools, techniques, and applications to create social media assets that support project goals.
- Develop marketing, legal, and business strategies, including self-promotional materials, to prepare for a social media content creation career.
- Develop creative concepts and ideas to address the requirements of an audience, product, or project.
- Collaborate with a production team in creating media projects to maintain a productive, professional working environment that promotes self-awareness and well-being.
- Utilize a variety of industry-standard audio/video software applications and techniques in creating social media content for a wide range of media channels.
- Apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment, and environmental stewardship.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
** Mature Student Status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English OR may consider upgrading to achieve the credit(s) needed in English.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
SCHOOL OF MEDIA & PERFORMING ARTS
Phone: 416-415-5000, ext. 2015
Email: media@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered through our School of Media and Performing Arts and classes take place at our St. James Campus at 230 Richmond St. E. Toronto, Ontario, Canada.
On-campus information sessions are available. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff and experience what it is like to be in a George Brown College classroom. Sign up for an information session.
Campus tours are offered on a regular basis. Sign up for a campus tour. You can also check out our virtual tour.
Social Media Foundations – Content Creation Program (P115)
Program Description
Program Overview
Develop a range of skills to create compelling and persuasive content with the Social Media Foundations – Content Creation program. Prepare for exciting career paths as an influencer, social media marketing consultant, and more.
The School of Media is ranked as one of Canada’s best film schools by both CourseCompare and Degrees & Careers.
Full Description
Social Media Foundations – Content Creation (P115) is a comprehensive preparatory program that enables students to develop the essential skills required for social media content creation and influence, including storytelling, filming, editing, marketing and business management.
Through a structured curriculum, this one-year certificate program imparts the foundational skills pivotal for emerging social media influencers. Students explore the influence of social media content creation on the social, political, economic, and cultural landscape to identify historical trends and future opportunities.
This program caters to individuals with diverse credentials or experience in any discipline with an interest in social media content creation. Students are empowered to effectively engage with social media consumers, adding a dynamic and influential dimension to their existing expertise.
Graduates will emerge with a portfolio that showcases their capabilities and serves as a valuable asset when pursuing further post-secondary education.
Program Specific Computer Requirements
You'll need to have access to a personal computer with the following minimum specifications:
- Apple M3 chip with 8-core CPU, 8-core GPU, 16-core Neural Engine (or Windows-based equivalent)
- 8GB unified memory
- 256GB SSD storage
- 13.6-inch Liquid Retina display with True Tone³
- 1080p FaceTime HD camera
Career & Postgraduate Study Opportunities
Industry
Social media has profoundly transformed our interpersonal connections, bridging gaps among friends, family, and even strangers worldwide. Its dynamic and evolving modes of interaction have prompted numerous companies to continually refine their marketing and advertising strategies for reaching potential consumers. As the omnipresence of social media continues to shape our daily lives, it becomes imperative to introspect on how it has altered our existence and, reciprocally, how our changing lifestyles have influenced its trajectory. Delving into this integral question becomes crucial for a comprehensive understanding of the reciprocal relationship between social media and our evolving societal landscape.
Educational Pathways
The Social Media Foundations – Content Creation program provides a general knowledge base for further studies in the Social Media Production - Culture-based Creativity, Video Design & Production, and Film Production - Directing for Extended Reality programs, where students will be immersed in more specialized knowledge.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Courses
Required Courses
Semester 1
| Course Code | Course Title | PreReq |
|---|---|---|
| CRTR1000 | Persuasive Storytelling | N/A |
| CRTR1001 | Design Fundamentals for Content Creators | N/A |
| CRTR1002 | Photography & Phonography | N/A |
| CRTR1003 | Videography for Content Creation | N/A |
| CRTR1004 | Video Editing | N/A |
| CRTR1005 | Production | N/A |
| COMM2000 | Communicating Across Contexts | N/A |
Semester 2
| Course Code | Course Title | PreReq |
|---|---|---|
| CRTR1010 | Social Media & Society | CRTR 1000 |
| CRTR1011 | Principles of Advertising and Marketing | CRTC 1001 |
| CRTR1013 | Social Media Channels | CRTC 1003 |
| CRTR1015 | 3rd-Party Collaboration | CRTC 1005 |
| CRTR1017 | Business Creation & Legal Considerations | CRTC 1005 |
| CRTR1018 | Portfolio | CRTR 1000 CRTR 1001 CRTR 1002 CTRT 1003 CRTR 1004 CRTR 1005 |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Use storytelling practices to communicate and strengthen proposals and other documents to enhance the engagement of specific audiences across media channels.
- Explore the influence of social media content creation on the social, political, economic, and cultural landscape to identify historical trends and future opportunities.
- Choose appropriate tools, techniques, and applications to create social media assets that support project goals.
- Develop marketing, legal, and business strategies, including self-promotional materials, to prepare for a career in social media content creation.
- Develop creative concepts and ideas to address the requirements of an audience, product, or project.
- Collaborate with a production team in the creation of media projects to maintain a productive, professional working environment that promotes self-awareness and well-being.
- Utilize a variety of industry-standard audio/video software applications and techniques in the creation of social media content for a wide range of media channels.
- Apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment, and environmental stewardship.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice, and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
** Mature Student Status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English OR may consider upgrading to achieve the credit(s) needed in English.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
SCHOOL OF MEDIA & PERFORMING ARTS
Phone: 416-415-5000, ext. 2015
Email: media@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered through our School of Media and Performing Arts and classes take place at our St. James Campus at 230 Richmond St. E. Toronto, Ontario, Canada.
On-campus information sessions are available. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an information session.
Campus tours are offered on a regular basis. Sign up for a campus tour. You can also check out our virtual tour.
