Social Media Production – Culture-Based Creativity Program (P116)
Program Description
Program Overview
Develop the technical skills and business acumen essential for social media production while exploring the broader context of social media’s influence on cultural and societal norms in the Social Media Production – Culture-Based Creativity program.
The School of Media is ranked as one of Canada’s best film schools by both CourseCompare and Degrees & Careers.
Full Description
Prepare for a wide range of potential career paths in social media, including advertising consultant, content creator, influencer, and more, with the two-year Social Media Production – Culture-Based Creativity (P116) diploma program.
Students develop the technical skills and business acumen essential for social media production while exploring the broader context of social media’s role in shaping culture and influencing societal norms. The curriculum also delves into visual literacy, semiotic techniques, and cultural trends. The program’s holistic approach aims to foster effective and ethical social media communication strategies.
Hands-on learning includes practical creation sessions to explore how social media content is generated.
Students gain a multifaceted skill set, encompassing the practical aspects of content creation, the ability to generate and interpret analytics, and a deep understanding of the cultural influences and implications inherent in social media dynamics. This comprehensive approach equips graduates to navigate the complex landscape of social media with a nuanced understanding of its technical and cultural dimensions.
Program Specific Computer Requirements
You'll need to have access to a personal computer with the following minimum specifications:
- Apple M3 chip with 8-core CPU, 10-core GPU, 16-core Neural Engine (or Windows-based equivalent)
- 8GB unified memory
- 512GB SSD storage
- 14-inch Liquid Retina XDR display²
Career & Postgraduate Study Opportunities
Industry
Social media has profoundly transformed our interpersonal connections, bridging gaps among friends, family, and even strangers worldwide. Its dynamic and evolving modes of interaction have prompted numerous companies to continually refine their marketing and advertising strategies for reaching potential consumers. As the omnipresence of social media continues to shape our daily lives, it becomes imperative to introspect on how it has altered our existence and, reciprocally, how our changing lifestyles have influenced its trajectory. Delving into this integral question becomes crucial for a comprehensive understanding of the reciprocal relationship between social media and our evolving societal landscape.
Educational Pathways
Graduates of this program may also be interested in one of a few graduate certificate programs, including the Advanced Social Media Production - Auteurism and Screenwriting & Narrative Design programs.
Courses
Required Courses
Semester 1
| Course Code | Course Title |
|---|---|
| SMCC1000 | Creativity: A Cultural History |
| SMCC1001 | Visual Culture |
| SMCC1002 | Are They Watching You? |
| SMCC1003 | A History of Mass Media |
| SMCC1004 | Learning to be Creative |
| COMM2000 | Communicating Across Contexts |
Semester 2
| Course Code | Course Title |
|---|---|
| SMCC1010 | Globalization & Media |
| SMCC1011 | Cultural Trends & Social Media Production |
| SMCC1012 | Are You Watching Them? |
| SMCC1013 | Semiotics in Culture |
| SMCC1014 | Online Ethics |
| GNED | General Elective 1 |
Semester 3
| Course Code | Course Title |
|---|---|
| SMCC2000 | Media & the Activist |
| SMCC2001 | Content Creation |
| SMCC2002 | Are You Being Influenced? |
| SMCC2003 | Short Form Video Narrative |
| SMCC2004 | Business Creation |
| GNED | General Elective 2 |
Semester 4
| Course Code | Course Title |
|---|---|
| SMCC2010 | The Other's Perspective |
| SMCC2011 | Media Production |
| SMCC2012 | Are You Influencing Them? |
| SMCC2013 | Creativity & Innovation |
| SMCC2014 | Social Media Management |
| GNED | General Elective 3 |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Operate industry-standard production equipment to create and deliver digital content for social media platforms.
- Develop a portfolio and career path by working independently or as a member of a digital production team in a variety of capacities and roles.
- Manage schedules and budgets in the creation, marketing, and distribution of social media productions.
- Apply fundamental sound, camera, and lighting techniques to meet technical standards and enhance communication and storytelling in the creation of digital projects.
- Use social media platforms and digital advertising protocols to market a media campaign.
- Develop a personal visual style by evaluating various media creations and refining social media vocabulary.
- Execute discipline-specific practices that contribute to the local and global community through equity, social responsibility, economic commitment, and environmental stewardship.
- Enhance film vocabulary and develop a personal visual style by evaluating film classics and contemporary cinema.
- Integrate visual literacy, semiotic techniques, and cultural trends to promote effective social media communication strategies.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- Video Introduction
- Current Resumé
- Social Media Campaign Portfolio*
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
** Mature Student Status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English OR may consider upgrading to achieve the credit(s) needed in English.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit our transfer guide for more information.
Special Requirements
Program-level admission requirements:
- video introduction
- current resumé
- social media campaign portfolio*
* Applicants should submit a minimum of one social media campaign highlighting a cross-channel production and social media calendar. The program team evaluates the video submissions by a detailed rubric focusing on the following key criteria: creativity, technical ability, and attention to detail to select appropriate entrants to the program.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
SCHOOL OF MEDIA & PERFORMING ARTS
Phone: 416-415-5000, ext. 2015
Email: media@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
Visit Our Campus
This program is offered through our School of Media and Performing Arts and classes take place at our St. James Campus at 230 Richmond St. E. Toronto, Ontario, Canada.
On-campus information sessions are available. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an information session.
Campus tours are offered on a regular basis. Sign up for a campus tour. You can also check out our virtual tour.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Social Media Production – Culture-Based Creativity Program (P116)
Program Description
Program Overview
Develop the technical skills and business acumen essential for social media production while exploring the broader context of social media’s influence on cultural and societal norms in the Social Media Production – Culture-Based Creativity program.
The School of Media is ranked as one of Canada’s best film schools by both CourseCompare and Degrees & Careers.
Full Description
Prepare for a wide range of potential career paths in social media, including advertising consultant, content creator, influencer, and more, with the two-year Social Media Production – Culture-Based Creativity (P116) diploma program.
Students develop the technical skills and business acumen essential for social media production while exploring the broader context of social media’s role in shaping culture and influencing societal norms. The curriculum also delves into visual literacy, semiotic techniques, and cultural trends. The program’s holistic approach aims to foster effective and ethical social media communication strategies.
Hands-on learning includes practical creation sessions to explore how social media content is generated.
Students gain a multifaceted skill set, encompassing the practical aspects of content creation, the ability to generate and interpret analytics, and a deep understanding of the cultural influences and implications inherent in social media dynamics. This comprehensive approach equips graduates to navigate the complex landscape of social media with a nuanced understanding of its technical and cultural dimensions.
Program Specific Computer Requirements
You'll need to have access to a personal computer with the following minimum specifications:
- Apple M3 chip with 8-core CPU, 10-core GPU, 16-core Neural Engine (or Windows-based equivalent)
- 8GB unified memory
- 512GB SSD storage
- 14-inch Liquid Retina XDR display²
Career & Postgraduate Study Opportunities
Industry
Social media has profoundly transformed our interpersonal connections, bridging gaps among friends, family, and even strangers worldwide. Its dynamic and evolving modes of interaction have prompted numerous companies to continually refine their marketing and advertising strategies for reaching potential consumers. As the omnipresence of social media continues to shape our daily lives, it becomes imperative to introspect on how it has altered our existence and, reciprocally, how our changing lifestyles have influenced its trajectory. Delving into this integral question becomes crucial for a comprehensive understanding of the reciprocal relationship between social media and our evolving societal landscape.
Educational Pathways
Graduates of this program may also be interested in one of a few graduate certificate programs, including the Advanced Social Media Production - Auteurism and Screenwriting & Narrative Design programs.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Courses
Required Courses
Semester 1
| Course Code | Course Title | PreReq |
|---|---|---|
| SMCC1000 | Creativity: A Cultural History | N/A |
| SMCC1001 | Visual Culture | N/A |
| SMCC1002 | Are They Watching You? | N/A |
| SMCC1003 | A History of Mass Media | N/A |
| SMCC1004 | Learning to be Creative | N/A |
| COMM2000 | Communicating Across Contexts | N/A |
Semester 2
| Course Code | Course Title | PreReq |
|---|---|---|
| SMCC1010 | Globalization & Media | SMCC 1000 |
| SMCC1011 | Cultural Trends & Social Media Production | SMCC 1000 SMCC 1001 |
| SMCC1012 | Are You Watching Them? | SMCC 1002 |
| SMCC1013 | Semiotics in Culture | SMCC 1001 SMCC 1002 SMCC 1003 |
| SMCC1014 | Online Ethics | SMCC 1004 |
| GNED | General Elective 1 | N/A |
Semester 3
| Course Code | Course Title | PreReq |
|---|---|---|
| SMCC2000 | Media & the Activist | SMCC 1010 |
| SMCC2001 | Content Creation | SMCC 1011 |
| SMCC2002 | Are You Being Influenced? | SMCC 1012 |
| SMCC2003 | Short Form Video Narrative | SMCC 1013 |
| SMCC2004 | Business Creation | SMCC 1014 |
| GNED | General Elective 2 | N/A |
Semester 4
| Course Code | Course Title | PreReq |
|---|---|---|
| SMCC2010 | The Other's Perspective | SMCC 2000 |
| SMCC2011 | Media Production | SMCC 2001 |
| SMCC2012 | Are You Influencing Them? | SMCC 2002 |
| SMCC2013 | Creativity & Innovation | SMCC 2001 SMCC 2003 |
| SMCC2014 | Social Media Management | SMCC 2004 |
| GNED | General Elective 3 | N/A |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Operate industry-standard production equipment to create and deliver digital content for social media platforms.
- Develop a portfolio and career path by working independently or as a member of a digital production team in a variety of capacities and roles.
- Manage schedules and budgets in the creation, marketing, and distribution of social media productions.
- Apply fundamental sound, camera, and lighting techniques to meet technical standards and enhance communication and storytelling in the creation of digital projects.
- Use social media platforms and digital advertising protocols to market a media campaign.
- Develop a personal visual style by evaluating various media creations and refining social media vocabulary.
- Execute discipline-specific practices that contribute to the local and global community through equity, social responsibility, economic commitment, and environmental stewardship.
- Enhance film vocabulary and develop a personal visual style by evaluating film classics and contemporary cinema.
- Integrate visual literacy, semiotic techniques, and cultural trends to promote effective social media communication strategies.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- Grade 12 English (C or U)
- Video Introduction
- Current Resumé
- Social Media Campaign Portfolio*
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
** Mature Student Status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English OR may consider upgrading to achieve the credit(s) needed in English.
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Special Requirements
Program-level admission requirements:
- video introduction
- current resumé
- social media campaign portfolio*
* Applicants should submit a minimum of one social media campaign highlighting a cross-channel production and social media calendar. The program team evaluates the video submissions by a detailed rubric focusing on the following key criteria: creativity, technical ability, and attention to detail to select appropriate entrants to the program.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
SCHOOL OF MEDIA & PERFORMING ARTS
Phone: 416-415-5000, ext. 2015
Email: media@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered through our School of Media and Performing Arts and classes take place at our St. James Campus at 230 Richmond St. E. Toronto, Ontario, Canada.
On-campus information sessions are available. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an information session.
Campus tours are offered on a regular basis. Sign up for a campus tour. You can also check out our virtual tour.
