The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.

Brands are more than logos or sales tactics – they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.

Upon completing this program, you will:

• Convey a brand's identity through visual and physical designs across various online and offline platforms.
• Research and design adaptable brand experiences that engage customers across different touchpoints.
• Articulate a brand's story, connecting with audiences through various mediums.
• Foster innovative collaboration within diverse teams.

This program will teach you to:

• Craft clear brand messages for various platforms that engage audiences.
• Grasp new technology and navigate both traditional and modern channels.
• Write effectively for different scenarios, audiences, and styles.
• Adapt readily to changing work environments and sectors.
• Collaborate effectively, bridging business and creative aspects of branding.
• Employ varied research methods in the design process.
• Provide diverse and customizeable services, including specialized areas like video and animation.
• Compete professionally in sales pitches with competitive pricing.

Advanced Entry Pathway:

Graduates and students currently in year two or three of George Brown College’s three-year Graphic Design (G102) advanced diploma may be eligible for advanced entry into the Honours Bachelor of Brand Design program. Following the winter semester (January–April), students who have successfully completed the second year of the George Brown College Graphic Design (G102) advanced diploma with a GPA of 3.2 (75 per cent) or higher, or have graduated from the program with a GPA of 3.2 (75 per cent) or higher, will be eligible to complete a summer bridge program. Upon successful completion of the bridge, students will enter into semester 5 of the degree program in the fall.

Program Structure

Option A:

Two years completed of Graphic Design+ Bridge (three courses + two Liberal Studies electives) + two years of Degree (18 courses plus 420 hours of co-op) = Honours Bachelor of Brand Design.

Option B:

Three years completed of Graphic Design+ Bridge (three courses + two liberal studies electives)+ two years of Degree (18 courses plus 420 hours of co-op) = Graphic Design advanced diploma PLUS Honours Bachelor of Brand Design.