Business Administration – Marketing Program (with work experience) (B158)
Program Description
Program Overview
The Business Administration – Marketing (with work experience) three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning. Plus, you'll gain valuable work experience that's sure to impress prospective employers.
This diploma program prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits and small businesses.
Full Description
The advanced diploma Business Administration – Marketing (with work experience) program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services internationally
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
- Understanding and integrating digital marketing and social media into a marketing plan
Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.
Earn Your College Credential from a Business School Accredited by ACBSP
Fourteen programs at the Centre for Business have earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Advanced diploma and diploma programs at the Schools of Accounting and Finance, Human Resources, Management, and Marketing and the Honours Bachelor of Commerce (Financial Services) program at the School of Accounting and Finance have ACBSP accreditation. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown College in both post-diploma and degree programs. Click on the specific links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Required Courses
In order to graduate from the B158 program, you need to complete 38 courses: 31 mandatory courses, 4 Business electives, 3 General Education electives and complete 2 Work Experience terms. Work Experience can be co-op, internship, simulation, consulting or research projects.
Depending on the results of your placement tests, you may be required to take COMM 1000 Introduction to College Communication before progressing to COMM 2000. Similarly, you may be required to take MATH 1027 Business Math with Remediation before progressing to MATH 1131. COMM 1000 and MATH 1027 do not count toward the 39 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.
General Education Courses (semesters 2, 3 and 4): You must complete three General Education courses chosen from at least two of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).
You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the business office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Please note that some courses may not be offered in every semester. Our staff can assist you with any special timetable requirements you may have.
SEMESTER 1
| Code | Courses |
|---|---|
| BUS 1038 | Business Concepts I |
| COMM 2000 | Communicating Across Contexts |
| COMP 1010 | Business Computer Applications I |
| MARK 1020 | Principles of Marketing I |
| MARK 1046 | Marketing Today |
| MATH 1131 | Mathematical Analysis for Marketers |
SEMESTER 2
| Code | Courses |
|---|---|
| ACCT 1036 | Principles of Accounting |
| BUS 1056 | Business Presentation Skills |
| CMMK 2034 | Professional Communication for Marketers |
| ECON 1031 | Microeconomics |
| MARK 2049 | Principles of Marketing II |
| GNED | General Education Elective |
SEMESTER 3
| Code | Courses |
|---|---|
| BUS 1000 | Work Experience Prep Course* |
| CMMK 2034 | Advanced Communication for Marketers |
| MARK 1002 | Professional Selling |
| MARK 1055 | Integrated Marketing Communication (IMC 1) |
| MARK 2069 | Digital Marketing I |
| PSY 1129 | Organizational Behavior |
| STAT 1012 | Business Statistics |
| GNED | General Education Elective |
* This course is mandatory only for students taking the Work Experience Option (B158)
SEMESTER 4
| Code | Courses |
|---|---|
| CMCK 1087 | Human Skills |
| MARK 2007 | Marketing Research |
| MARK 2033 | Database Marketing I |
| MARK 2063 | Advertising & Media Campaign Development |
| MARK 2065 | Career Planning for Marketing |
| GNED | General Education Elective |
SEMESTER 5
| Code | Courses |
|---|---|
| BUS 1040 | Project Management |
| MARK 2054 | Consumer Behaviour for Marketing |
| MARK 2067 | Emerging Media |
| MARK 2079 | Digital Marketing II |
| GEND | General Education Elective |
| Choose two Program related elective from the list below | |
SEMESTER 6
| Code | Courses |
|---|---|
| HRM 1008 | Fundamentals of Human Resources |
| MARK 2020 | International Marketing |
| MARK 2066 | Seminar Series or Independent Project |
| MARK 3017 | Strategic Marketing Management |
| Choose two Program related elective from the list below | |
Electives
Below are business elective courses for Business Administration Marketing
| Code | Business Electives |
|---|---|
| ACCT 2031 | Managerial Accounting |
| BUS 1044 | Business Law |
| CMMK 1120 | PR and Corporate Communications |
| CMMK 1156 | Talking Business |
| MARK 2053 | Negotiation Skills |
| MARK 3029 | Case Based Approach to Marketing Strategies |
| MGMT 1034 | Retail Marketing |
| MGMT 3013 | Shopper Research |
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. There is an additional fee of $500 for the each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
ENGLISH LANGUAGE PROFICIENCY
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Information Sessions
Information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information), please contact the Program Co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
Social Channels:
Business Administration – Marketing Program (with work experience) (B158)
Program Description
Program Overview
The Business Administration - Marketing (with work experience) three-year advanced diploma program opens doors to exciting and fast-moving careers in marketing. In this program, students will participate in real-world projects and case studies through a combination of hands-on and project-based learning. Plus, you'll gain valuable work experience that's sure to impress prospective employers.
This diploma program prepares students for careers in a wide range of fields, like ad agencies, marketing consulting firms, telecommunications and media, digital marketing, retailers, banks, government, not-for-profits, and small businesses.
Full Description
The advanced diploma Business Administration – Marketing (with work experience) program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration - Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services internationally
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
- Understanding and integrating digital marketing and social media into a marketing plan
Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.
Earn Your College Credential from a Business School Accredited by ACBSP
Fourteen programs at the Centre for Business have earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Advanced diploma and diploma programs at the Schools of Accounting and Finance, Human Resources, Management, and Marketing and the Honours Bachelor of Commerce (Financial Services) program at the School of Accounting and Finance have ACBSP accreditation. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Educational Pathways
For information on additional future study options, see our transfer guide.
This program opens the door to further marketing programs at George Brown College in both post-diploma and degree programs. Click on the specific links for more details.
- Honours Bachelor of Commerce (Digital Marketing) Program B312
- Sport and Event Marketing Program (Postgraduate) B400
- Marketing Management – Financial Services Program (Postgraduate) B406
- Strategic Relationship Marketing Program (Postgraduate) B409
- Marketing Management – Digital Media Program (Postgraduate) B433
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Required Courses
In order to graduate from the B158 program, you need to complete 38 courses: 31 mandatory courses, 4 Business electives, 3 General Education electives and complete 2 Work Experience terms. Work Experience can be co-op, internship, simulation, consulting or research projects.
Depending on the results of your placement tests, you may be required to take COMM 1000 (Introduction to College Communication) before progressing to COMM 2000. Similarly, you may be required to take MATH 1027 (Business Math with Remediation) before progressing to MATH 1131. COMM 1000 and MATH 1027 do not count toward the 39 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.
General Education Courses (semesters 2, 3 and 4): You must complete three General Education courses chosen from at least two of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).
You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the business office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Please note that some courses may not be offered in every semester. Our staff can assist you with any special timetable requirements you may have.
SEMESTER 1
| CODE | COURSES | PRE-REQUISITE |
|---|---|---|
| BUS 1038 | Business Concepts I | NONE |
| COMM 2000 | Communicating Across Contexts | NONE |
| COMP 1010 | Business Computer Applications I | NONE |
| MARK 1020 | Principles of Marketing I | NONE |
| MARK 1046 | Marketing Today | NONE |
| MATH 1131 | Mathematical Analysis for Marketers | NONE |
SEMESTER 2
| CODE | COURSES | PRE-REQUISITE |
|---|---|---|
| ACCT 1036 | Principles of Accounting | NONE |
| COMM 1034 | Professional Communication I | COMM 2000 |
| COMP 1115 | Business Computer Applications II | COMP 1010 |
| MARK 2049 | Principles of Marketing II | MARK 1020 & MARK 1046 |
| CMMK 1087 | Human Skills | NONE |
| Select One General Education Elective | ||
SEMESTER 3
| CODE | COURSES | PRE-REQUISITE |
|---|---|---|
| CMMK 2034 | Professional Communication for Marketers | COMM 1034 |
| ECON 1034 | Introduction to Economics | NONE |
| MARK 1055 | Integrated Marketing Communication (IMC 1) | MARK 2049 |
| MARK 2007 | Marketing Research | MARK 2049 & MATH 1131 |
| STAT 1012 | Business Statistics | MATH 1131 |
| BUS 1000 | Work Experience Prep Course* | COMM 2000 & 3.0 GPA |
| PSY 1129 | Organizational Behavior | NONE |
* This course is mandatory only for students taking the Work Experience Option (B158)
SEMESTER 4
| CODE | COURSES | PRE-REQUISITE |
|---|---|---|
| MARK 1002 | Professional Selling | MARK 1020 |
| MARK 2033 | Database Marketing I | MARK 2049 |
| BUS 1056 | Business Presentation Skills | COMM 2000 |
| MARK 2065 | Career Planning for Marketing | MARK 2049 |
| MARK 2069 | Digital Marketing I | MARK2049 |
| Select One General Education Elective | ||
SEMESTER 5
| CODE | COURSES | PRE-REQUISITE |
|---|---|---|
| MARK 2054 | Consumer Behaviour for Marketing | MARK 2049 |
| MARK 2063 | Advertising and Media Campaign Development (IMC 2) | MARK 1055 |
| BUS 1040 | Project Management | NONE |
| HRM 1008 | Fundamentals of Human Resources | NONE |
| Select One Business Electives | ||
| Select One General Education Elective | ||
SEMESTER 6
| CODE | COURSES | PRE-REQUISITE |
|---|---|---|
| MARK 2020 | International Marketing | MARK 2049 |
| MARK 2079 | Digital Marketing II | MARK 2069 |
| MARK 3017 | Strategic Marketing Management | MARK 2063 & MARK 2033 |
| Select Three Business Electives | ||
Electives
Below are business elective courses for Business Administration Marketing
| CODE | BUSINESS ELECTIVES | PRE-REQUISITE |
|---|---|---|
| CMMK 1114 | Business Research & Report Writing | COMM 1034 |
CMMK 1120 | PR and Corporate Communications | COMM 1034 |
| CMMK 1127 | The Business Media in Canada | COMM 1034 |
| CMMK 1156 | Talking Business | COMM 1034 |
| ACCT 2031 | Managerial Accounting | ACCT 1036 |
| BUS 1044 | Business Law | NONE |
| MARK 2061 | Applied Marketing Research | MARK 2007 & STAT 1012 |
| MARK 3029 | Case Based Approach to Marketing Strategies | Successful Completion of Semester 3, 3.0 GPA, by interview only |
| MARK 2053 | Negotiation Skills | NONE |
| MARK 2028 | Marketing Financial Services | MARK 1020 |
| MGMT 1034 | Retail Marketing | MARK 1020 |
| MARK 2032 | Advanced Sales Skills | MARK 1002 & by interview only |
| MGMT 2037 | Retail Management | MARK 1020 |
| MGMT 3013 | Shopper Research | MARK 1020 |
Program Learning Outcomes
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes two work experience semesters. The tuition fee for this program does NOT include the cost of work experience semesters. There is an additional fee of $500 for the each work experience semester.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
- Ontario Secondary School Diploma or equivalent**
- grade 12 English (C or U)
- grade 11 Math (C, M or U) or grade 12 (C or U)
** Mature student status (19 years of age or older and no OSSD)
Mature students may take the Admissions Assessment for English and Math, OR may consider upgrading to achieve the credit(s) needed in English and Math.
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
ENGLISH LANGUAGE PROFICIENCY
Proficiency in English communications is necessary for success in this program. Please review our English proficiency requirements.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Information Sessions
Information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Business Administration Marketing (B108/158)
For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:
Thomas Arhontoudis, Program Co-ordinator
Email: Tarhonto@georgebrown.ca
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered out of our School of Marketing and classes usually take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.
Campus tours are offered on a regular basis. Sign up today! You can also check out our virtual tour.
