Advanced Social Media Production – Auteurism Program (Postgraduate) (P411)
Program Description
Program Overview
Learn to develop a distinctive brand voice and identity to elevate and monetize your content with the Advanced Social Media Production – Auteurism postgraduate program.
Full Description
The Advanced Social Media Production – Auteurism one-year graduate certificate program blends theoretical and technical learning, giving students the skills to create a unique brand identity to drive activism, set trends and monetize its value.
Students develop diverse skills, including video content creation, writing and marketing, to cultivate a personal brand and effectively lead a social media team. This holistic approach enhances the creative and technical aspects of content creation and prepares individuals for strategic leadership roles in the dynamic landscape of social media production.
Graduates will be well-equipped to collaborate with media companies, contributing their expertise to branding and content curation for various social media platforms in a range of roles, including influencer, content creator and digital marketing consultant, among others.
Program Specific Computer Requirements
You'll need to have access to a personal computer with the following minimum specifications:
- Apple M3 chip with 8-core CPU, 10-core GPU, 16-core Neural Engine (or Windows-based equivalent)
- 8GB unified memory
- 512GB SSD storage
- 14-inch Liquid Retina XDR display²
Career & Postgraduate Study Opportunities
Industry
Social media has profoundly transformed our interpersonal connections, bridging gaps among friends, family and strangers worldwide. Its dynamic and evolving modes of interaction have prompted numerous companies to continually refine their marketing and advertising strategies for reaching potential consumers. As the omnipresence of social media continues to shape our daily lives, it becomes imperative to introspect on how it has altered our existence and, reciprocally, how our changing lifestyles have influenced its trajectory. Delving into this integral question becomes crucial for comprehensively understanding the reciprocal relationship between social media and our evolving societal landscape.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Courses
Required Courses
Semester 1
| Course Code | Course Title |
|---|---|
| AUTR 1000 | Advanced Storytelling |
| AUTR 1001 | The Art of Editing |
| AUTR 1002 | Lighting & Cinematography |
| AUTR 1010 | Influencer Culture |
| AUTR 1011 | Auteur Studies |
| AUTR 1012 | Developing Your Brand |
| AUTR 1013 | Personal Mise-en-scene |
Semester 2
| Course Code | Course Title |
|---|---|
| AUTR 1020 | 3rd-Party Partnerships |
| AUTR 1022 | Director's Techniques |
| AUTR 1024 | Building Your Team |
| AUTR 1025 | Marketing & Financing Your Channels and Yourself |
| AUTR 1030 | Creative Business & Legal Aspects |
| AUTR 1032 | Thesis Project |
| AUTR 1035 | Self-Producing |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Apply camera and lighting production techniques to create content for multiple social media platforms.
- Analyze issues and emerging trends affecting the evolution of content creation as artistic and entrepreneurial media to ensure productions meet the evolving needs of clients and audiences.
- Develop social media production strategies in partnership with clients to achieve promotional and marketing goals.
- Employ creative leadership skills to direct content creation projects according to the auteur's vision or brand.
- Critique scripts for social media content creation to meet project requirements.
- Select production hardware and software solutions used in social media creation to capture and edit content.
- Manage productions in accordance with safety, legal and professional standards.
- Execute visual literacy and semiotic techniques to promote messaging and influence the social and cultural pulse effectively.
- Create social media-based storytelling strategies to develop engaging content that meets client's needs.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
- college diploma or bachelor's degree
- video introduction
- current resumé
- social media or video campaign portfolio*
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Special Requirements
Program-level admission requirements:
- video introduction
- current resumé
- social media or video campaign portfolio*
*Applicants should submit a minimum of one social media campaign highlighting a cross-channel production and social media calendar or one short film submission.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
SCHOOL OF MEDIA & PERFORMING ARTS
Phone: 416-415-5000, ext. 2015
Email: media@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered through our School of Media and Performing Arts and classes take place at our St. James Campus at 230 Richmond St. E. Toronto, Ontario, Canada.
On-campus information sessions are available. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an information session.
Campus tours are offered on a regular basis. Sign up for a campus tour. You can also check out our virtual tour.
Advanced Social Media Production – Auteurism Program (Postgraduate) (P411)
Program Description
Program Overview
Learn to develop a distinctive brand voice and identity to elevate and monetize your content with the Advanced Social Media Production – Auteurism postgraduate program.
The School of Media is ranked as one of Canada’s best film schools by both CourseCompare and Degrees & Careers.
Full Description
The Advanced Social Media Production – Auteurism one-year graduate certificate program blends theoretical and technical learning, giving students the skills to create a unique brand identity to drive activism, set trends, and monetize its value.
Students develop a diverse set of skills, including video content creation, writing, and marketing, to cultivate a personal brand and effectively lead a social media team. This holistic approach enhances the creative and technical aspects of content creation and prepares individuals for strategic leadership roles in the dynamic landscape of social media production.
Graduates will be well-equipped to collaborate with media companies, contributing their expertise to branding and content curation for various social media platforms in a range of roles, including influencer, content creator, and digital marketing consultant, among others.
Program Specific Computer Requirements
You'll need to have access to a personal computer with the following minimum specifications:
- Apple M3 chip with 8-core CPU, 10-core GPU, 16-core Neural Engine (or Windows-based equivalent)
- 8GB unified memory
- 512GB SSD storage
- 14-inch Liquid Retina XDR display²
Career & Postgraduate Study Opportunities
Industry
Social media has profoundly transformed our interpersonal connections, bridging gaps among friends, family, and even strangers worldwide. Its dynamic and evolving modes of interaction have prompted numerous companies to continually refine their marketing and advertising strategies for reaching potential consumers. As the omnipresence of social media continues to shape our daily lives, it becomes imperative to introspect on how it has altered our existence and, reciprocally, how our changing lifestyles have influenced its trajectory. Delving into this integral question becomes crucial for a comprehensive understanding of the reciprocal relationship between social media and our evolving societal landscape.
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Courses
Required Courses
Semester 1
| Course Code | Course Title | Prerequisites |
|---|---|---|
| AUTR1000 | Advanced Storytelling | N/A |
| AUTR1001 | The Art of Editing | N/A |
| AUTR1002 | Lighting & Cinematography | N/A |
| AUTR1010 | Influencer Culture | N/A |
| AUTR1011 | Auteur Studies | N/A |
| AUTR1012 | Developing Your Brand | N/A |
| AUTR1013 | Personal Mise-en-scene | N/A |
Semester 2
| Course Code | Course Title | Prerequisites |
|---|---|---|
| AUTR1032 | Thesis Project | AUTR 1000, AUTR 1001, AUTR 1002, AUTR 1010, AUTR 1011, AUTR 1012, AUTR 1013 |
| AUTR1035 | Self-Producing | AUTR 1000, AUTR 1010, AUTR 1012, AUTR 1013 |
| AUTR1024 | Building Your Team | AUTR 1011, AUTR 1012, AUTR 1013 |
| AUTR1022 | Director's Techniques | AUTR 1000, AUTR 1001, AUTR 1002, AUTR 1010, AUTR 1011, AUTR 1012, AUTR 1013 |
| AUTR1020 | 3rd-Party Partnerships | AUTR 1012, AUTR 1013 |
| AUTR1025 | Marketing & Financing Your Channels and Yourself | AUTR 1012, AUTR 1013 |
| AUTR1030 | Creative Business & Legal Aspects | AUTR 1000, AUTR 1010, AUTR 1012, AUTR 1013 |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Apply camera and lighting production techniques to create content for multiple social media platforms.
- Analyze issues and emerging trends affecting the evolution of content creation as artistic and entrepreneurial media to ensure productions meet the evolving needs of clients and audiences.
- Develop social media production strategies in partnership with clients to achieve promotional and marketing goals.
- Employ creative leadership skills to direct content creation projects according to the auteur's vision or brand.
- Critique scripts for social media content creation to meet project requirements.
- Select production hardware and software solutions used in social media creation to capture and edit content.
- Manage productions in accordance with safety, legal and professional standards.
- Execute visual literacy and semiotic techniques to effectively promote messaging and influence the social and cultural pulse.
- Create social media-based storytelling strategies to develop engaging content that meets the needs of the client.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid webpages for ways to pay for college and the full list of available scholarships, awards and bursaries.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
- College diploma or bachelor's degree
- Video introduction
- Current resumé
- Social media or video campaign portfolio*
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please review our English proficiency requirements.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Special Requirements
Program-level admission requirements:
- Video introduction
- Current resumé
- Social media or video campaign portfolio*
*Applicants should submit a minimum of one social media campaign highlighting a cross-channel production and social media calendar or one short film submission.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
SCHOOL OF MEDIA & PERFORMING ARTS
Phone: 416-415-5000, ext. 2015
Email: media@georgebrown.ca
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 or long distance 1-800-265-2002.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
This program is offered through our School of Media and Performing Arts and classes take place at our St. James Campus at 230 Richmond St. E. Toronto, Ontario, Canada.
On-campus information sessions are available. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an information session.
Campus tours are offered on a regular basis. Sign up for a campus tour. You can also check out our virtual tour.
