New social media, animation and film production programs set students up for success in the digital media field

Trent Scherer, Associate Dean of the School of Media and Performing Arts, said these new programs equip students with extensive skill sets. Students learn by doing, using cutting-edge technologies and industry best practices and techniques.  

"Students in our social media programs develop and sharpen their technical skills while also exploring the cultural influences and dynamics of these platforms. These programs also bridge a gap between content creators and marketers and advertisers," he said. "Our film production and animation programs focus on LED wall technology and provide students with well-rounded training that spans the traditional, digital, and virtual landscapes." 

And George Brown's downtown Toronto location means you'll study surrounded by leading organizations, influencers, and artists in your chosen field. 

Create buzzworthy social media campaigns and content 

Social media is essential for any organization, business or individual looking to get their message out. Whether you're building your portfolio or looking to develop the skills to lead a social team, our new programs can help you identify key trends, create content that cuts through the noise, and effectively interpret analytics. 

The following programs will help you launch a career as a content creator, influencer, digital marketing consultant, and more! 

• Social Media Foundations – Content Creation (preparatory program, one-year college certificate): Gain the essential skills required for social media content creation and influence, including storytelling, filming, editing, marketing and business management.   
• Social Media Production – Culture-Based Creativity (two-year diploma): Develop the technical skills and business acumen essential for social media production while exploring the broader context of social media's role in shaping culture and influencing societal norms. 
• Advanced Social Media Production – Auteurism (one-year postgrad): Build a diverse set of skills, including video content creation, writing, and marketing, to cultivate a personal brand and effectively lead a social media team. 

Craft content and create stories for extended reality (XR) 

Two new programs delve into the world of LED wall technology — the tech used to produce the rich scenery and worlds in shows like The Mandalorian on Disney+ and Star Trek: Discovery, filmed in Toronto. Students develop the skills to animate and tell stories for virtual and online platforms and film, television and video games. 

• Animation – 3D for Extended Reality (two-year diploma): Develop expertise in industry best practices, pipelines, storytelling, and storyboarding. Students build a foundation in traditional digital animation and progress into virtual production creation. 
• Film Production – Directing for Extended Reality (two-year diploma): Gain the skills to navigate and contribute to the evolving landscape of film and media production. This program prepares directors to work on a range of platforms. 

"Our 2.5-by-5-metre LED wall gives students practical experience working with industry-leading technology," Scherer said. "Graduates will enter a growing field with the skills to tell compelling stories and stay on top of advancements in the industry." 

Learn about other ways you can train to be a powerful storyteller. Check out all the Media programs at George Brown College.