Career Services is proud to share our 2022-2023 online Impact Report. This report is based on data collected in the previous academic year: (Sept. 5, 2022 -Sept. 4, 2023). Questions? Email us at careerservices@georgebrown.ca
Career Peer Coach (CPC) Support and Engagement Data
Career Peer Coaches (CPCs) assist students with basic job search preparation support. CPCs can support with resume and cover letter, provide Linked In Profile reviews, and share job search resources. This past year, our Career Peer Coaches moved from virtual appointments to in-person appointments and held 398 Peer-led coaching sessions on resumes, cover letters, and/or Linkedln.
MyCareer
GBC students now have the ability to submit their resumes and cover letters online for feedback on our brand-new MyCareer platform. Once documents are uploaded, our team of CPCs review and provide feedback within 2 business days.
- 1159 Students have logged on
- 545 Students submitted documents
- 646 Documents reviewed by our CPC team
Schools with the most submissions
- School of Computer Technology
- School of Management
- School of Marketing
- George Brown Chef School
- Social & Community Services
- School of Accounting
- Hospitality and Tourism Management
- School of Human Resources
- ADZ School of Construction Management
- School of Health Dental
Career Advising
Personalized career advising is critical to an individual's holistic career development and planning. Students and grads are able to meet with our expert team of career development practitioners, Career Advisors, to connect their higher education and career experiences to their desired job market and overall career goals. This past year, our advisors have 1,667 Personalized Individual (1 :1) Career Advising Sessions. This data is based on 347 Survey respondents (20.81% student response rate).
Topics Covered In Session
- Resume & Cover Letters - 54%
- Job Search - 27%
- Career Exploration - 31%
- LinkedIn - 18%
- Interview Skills - 17%
- Networking - 13%
- Portfolio Development - 4%
- Other - 1%
Outcomes
77%
Attendance Rate
(-2% from F22-S23)
14.87%
Alumni
(+5.87% from F22-S23)
99.05%
Could recall at least one key takeaway
98.73%
Could identify & discuss with others what they learned
98.73%
Felt confident to demonstrate or apply what they learned
Career Advising Workshops
Career Advisors collaborate with our many faculty partners, across our academic schools, to support with the job readiness of our students in the classroom environment by delivering high-quality career-related workshops and content.
This past year we optimized our approach to be more efficient and intentional. This shift underscores our commitment to identifying that sometimes “less is more" in delivering valuable and targeted career education material. Even though we reduced the number of workshops by 20%, we saw an increase of 22% in student attendance and participation.
Career Services conducted 265 workshops from September 2022 - August 2023 to 12,661 student attendees.
(Outcomes are based on 519 Survey respondents*)
Outcomes
98.26%
Could recall at least one key takeaway
98.26%
Could identify & discuss with others what they learned
96.14%
Felt confident to demonstrate or apply what they learned
97.10%
Felt engaged in the topic and presentation style
98.68%
Agreed that workshops were useful to their career development and future career goals
GBCAREERS - Job Postings and Employer Portal
This exclusive online job-posting system connects GBC Students and Alumni, Staff and Employers. Students can customize their job search to their academic school and can access job postings, events, workshops and more. Due to the uncertain job market this past year, we expected and observed that the number of job postings went down as a result of the economic uncertainty.
Interested employers can sign up for free and begin connecting with our job-ready students and graduates. Learn more on our GBCareers page.
GBCareers Job Postings and Employers Data
2022 - 8,758
2023 - 6,795
-22.41%
Organization & Unique Job Postings
2022 - 2,514
2023 - 1,885
-25.01%
Division & Department
2022 - 985
2023 - 775
-21.31%
Online Reach & Engagement
Career Services is currently on Instagram under the handle @CareersGBC. Job postings are shared weekly, along with notifications of upcoming career fairs, workshops, events and more. Online, our services are also promoted to the website. Over the next year, the Career Services website will be revamped to be more dynamic and a hub for folks to access helpful self-guided resources and more. Stay tuned!
Result
88,458
Instagram Reel Views (298.17% increase)
1,654
Instagram Avg. accounts reached per content based on 104# posts (298.17% increase)
78,204
Website - Unique Page Views (3.11% Increase)
Brand New Resources
Career Services launched various career resources curated to empower equity-seeking groups. These resources comprise invaluable tools and robust support systems that foster success and inclusivity. Collectively, our resources have been viewed 1,684 times!
External Partners
Connect with students, alumni and employer partners as part of the George Brown Connect Café powered by Ten Thousand Coffees. Students can meet up for career conversations, in-person or online, and gain a better understanding of what careers are available with their experience and education.
463 New accounts on 10K Coffees/engagement
Interview Prep is a great tool to assist faculty in facilitating in-class mock interview practice. Faculty can create and curate specific class lists and interview questions and afterward, students can use the platform and record their responses. After recording, students can send recordings to faculty to review and provide feedback.
1744 New Interview Prep Registrations per Month by Location
1979 (29.09% Increase) Total Student Online Practice Interviews Completed
SparkPath-Challenge Cards was founded to help students create extraordinary careers by exploring the real-world challenges that inspire them. By changing mindsets through innovative programs, coaching, and career tools, SparkPath helps the next generation discover their values, interests, and talents and visualize how they can make a real and unique contribution to the world.
274 (124.59% Increase) Growth Mindset Self-Guided Career Exploration - Completed Assessments
What’s Next for Career Services
In the 2023-2024 academic year, we look forward to the launch and implementation of:
- The continued launch of the Career Services Career Development Model
- A Greater LinkedIn Presence
- The reopening of the St. James Campus
- Additional career-equity web resources for various equity-deserving populations
