Digital Product Management Program (Postgraduate) (T428)
Program Description
Program Overview
The two-semester Digital Product Management program equips you with essential skills for managing and analyzing digital products through interdisciplinary approaches. You'll gain expertise in leading digital product development, conducting market research, defining product requirements, and engaging in strategic analysis throughout a product’s life cycle.
As digital transformation reshapes business operations and innovation, this program prepares you to drive success in this dynamic and growing field.
Full Description
In today’s digital landscape, embracing digital transformation is essential for every business. Our two-semester Digital Product Management (T428) postgraduate program is designed to equip you with the skills to drive product success and strategic growth from concept to launch. This program prepares you for entry-to-practice roles in digital product management and analysis by offering an interdisciplinary approach that covers the entire product life cycle.
Through applied learning and a capstone project, you will gain real-world experience working collaboratively with other professionals in market research, developing and defining product requirements, and validating customer and business benefits that a product delivers, all while leveraging data-driven insights for success.
This combination of knowledge and practical skills will empower you to lead the development of digital products and confidently navigate their life cycle.
General Computer Requirements
This program requires you to have access to a personal computer with the following specifications
- 8 GB minimum (16 GB RAM recommended)
- 256 GB SSD Hard Drive (500+ GB is optimal)
- Quad-core i5/i7 2.4GHz or better
- Webcam
Career & Postgraduate Study Opportunities
Educational Pathways
This program offers opportunities to pursue further credentials, including the Certificate in Product Ownership Analysis (IIBA CPOA), Product Owner certification, and pathways in entrepreneurship.
Courses
Required Courses
Semester 1
| Course | Course Name |
|---|---|
| BUS 4051 | Foundations of Business Analysis |
| BUS 4054 | IT Project Management |
| BUS 4055 | Quantitative and Qualitative Research |
| COMP4064 | Career Planning and Portfolio Development |
| DPM 4000 | Foundations of Product Management & Product Ownership |
| DPM 4001 | Introduction to Information Systems |
| DPM 4002 | Capstone I |
Semester 2
| Course | Course Name |
|---|---|
| DPM 4010 | Analytics: Metrics, KPI, Reporting & Dashboards |
| DPM 4011 | Agile Product Management |
| DPM 4012 | Intro to UI/UX |
| DPM 4013 | Product Marketing & Commercialization |
| DPM 4014 | Technical Writing & Communications |
| DPM 4015 | Advanced Product Management & Product Ownership |
| DPM 4016 | Capstone II |
Articulation Agreement
IIBA Academic Membership
Academic Membership in the International Institute of Business Analysis (IIBA) offers colleges and universities that have a Business Analyst curriculum and care about advancing the BA profession within their student population the opportunity to participate in IIBA membership and benefit from IIBA’s other products and services. The Academic recognition programs offer the students of business-analyst-related programs the opportunity to receive recognition from the IIBA.
NEW – Graduates Prepared to write the IIBA Entry Certification in Business Analysis (TM) Designation (ECBA)
Students who successfully graduate from this program will be prepared to write the IIBA Entry Certification of Business Analysis designation from the International Institute of Business Analysis. This professional designation recognizes the student’s theoretical understanding of the Business Analyst Body of Knowledge (BABOK), as well as the context of business analysis applied across industries.
Learn more about the Entry Certification in Business Analysis (www.iiba.org).
Program Learning Outcomes
- Lead product development lifecycles, from ideation to end-of-life, across organizational functions to meet business objectives within time, cost, and quality constraints.
- Perform data analysis of multiple product performance measures to assess business viability, balance costs and measure value.
- Develop a product delivery strategy that defines the direction and sets short-, medium--, and long-term milestones and objectives.
- Apply primary and secondary research methodologies to identify target markets, key stakeholders, and problem statements/needs that could be addressed by a new digital or engineered product
- Elicit functional and technical requirements for a proposed digital or engineered product to establish project goals and objectives and deliver tangible and measurable results.
- Collaborate with diverse groups to facilitate product ideation, development, marketing, implementation, support, and change.
- Implement personal and professional development plans to maintain currency in the technology field.
- Adhere to ethical standards of practice, laws, and regulations to ensure responsible and sustainable digital product development and deployment.
- Conduct analysis and perform design activities to define desirable, feasible and viable product capabilities.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
**Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent in finance, healthcare, education, engineering, government, etc.
When applying for this program, it is recommended that you have at least one year's work experience in the field that you wish to work in.
English Language Proficiency
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission.
Please visit English Proficiency for more details.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
School of Computer Technology
Phone: 416-415-5000, ext. 4287
Email: computertechnology@georgebrown.ca
The office hours are: Monday–Friday, 9 a.m.–6 p.m.
Program Co-ordinator: Tyler Krimmel
Phone: 416-415-5000, ext. 4013
Email: tkrimmel@georgebrown.ca
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
