Fashion Management Program (F102)

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Program Description

Leadership Claims

The Fashion Management program is the only academic program curriculum in Canada endorsed by the American Apparel and Footwear Association (AAFA).

Program Overview

The Fashion Management two-year diploma program will show you how to apply marketing and merchandising strategies to maximize product success in the market. You'll gain a deep understanding of textiles, manufacturing processes, and supply chain dynamics. You'll also develop expertise in managing the value, costing, and quality of apparel. Plus, industry knowledge will be at your fingertips through field education experience, alongside the unique opportunity to manage an on-campus retail store. Join us in the School of Fashion and Jewellery, where you'll experience a diverse, hands-on learning environment, including many engaging extracurricular activities.

Full Description

The Fashion Management two-year diploma program prepares you with the essential knowledge and skills required to meet the core business needs of today's Canadian fashion industry. This program is designed to meet the demands of the current Canadian market, with its emphasis on product development, niche markets, and omni-channel retail.

You'll delve into the full product lifecycle, from conception to retail, learning about development, sourcing, and effective marketing. As you test and problem-solve for quality assurance, you'll develop buying, merchandising, and marketing plans. Exploring logistics processes, you'll collaborate within a team to manage a retail store.

The Fashion Management program is the only academic program curriculum in Canada identified by the American Apparel and Footwear Association (AAFA) as an affiliate school. This means you'll benefit from an up-to-date curriculum, connections with the industry, and access to industry research materials exclusively available to members.

The structure of this program gives you flexibility in your choice of a career path. Your field education experience can be in fashion buying, production, distribution, retailing, wholesale, or a related marketing area. You'll also get to network with potential employers at our FashionWorks industry event.

Note: Students starting in January will have an alternate order of courses, and will not graduate until their field education component has been completed. January intake students will complete semester two from May to August, and continue into semester three in September of the same academic year.

Program Requirements

This program requires you to have access to a personal laptop or desktop computer, and reliable Internet access for synchronous classes.

Career & Postgraduate Study Opportunities

Career Options

For over 45 years, this program has generated a varied, adaptable workforce for the apparel industry. Graduates have been hired by apparel manufacturers, designers, wholesalers, importers, and major and independent retailers.

As a graduate of this program, you can look forward to exciting roles in the industry, such as:

  • product developer/co-ordinator
  • buyer
  • production manager
  • quality control manager
  • costing analyst
  • purchasing agent
  • merchandiser
  • store manager
  • retail planning and allocation
  • sourcing manager
  • logistics/distribution manager
  • social media

Educational Pathways

Graduates with a minimum 2.7 GPA may be eligible for admission to George Brown postgraduate programs, including International Fashion Management (F412).

Students who successfully complete this program with an established minimum grade may be eligible for articulation to other programs or for course exemptions at other institutions in Canada, internationally and at a number of universities in the United States whose apparel programs are recognized and endorsed by the American Apparel and Footwear Association (AAFA). The Fashion Management program is the only fashion program in Canada endorsed by the AAFA.

For further information, see Transfer Guide.

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.

From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest Alumni Stories

Explore related programs:
Fashion Business Industry (F112)
Fashion Techniques and Design (F113)
International Fashion Management (Postgraduate) (F412)

Transitioning to a new country and studying English, my second language was daunting. However, the supportive environment at George Brown College motivated me to persevere and make the most of my studies. With a background in fashion design and running my own business back home, I initially struggled with self-confidence during my first year.

A pivotal moment in my journey was the opportunity to participate in the Fashion Scholarship Fund case study competition. Despite my initial doubts, I decided to compete and ultimately won the scholarship. This achievement was significant as George Brown College is the only Canadian institution participating in this prestigious competition.

The mentorship and support from the college faculty were instrumental in my success. I especially thank the Associate Dean and Fashion Management Program Advisors. Their guidance helped me prepare a standout resume and provided valuable referrals, leading to my first job in the industry. Their encouragement and belief in my potential gave me the courage to apply for positions that matched my skills and experience.

Mahsa Firoozkoohooi, 2023 Graduate, Fashion Management
Ontario College Diploma

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