The Business Administration – Marketing advanced diploma program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons.

Here are some skills you’ll be able to show off after completion of the Business Administration – Marketing program:

• Identifying your target market and developing an integrated marketing communication strategy.
• Conducting market research to help inform marketing decisions.
• Evaluating the viability of marketing products, concepts, goods or services internationally.
• Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets and evaluation criteria.
• Understanding and integrating digital marketing and social media into a marketing plan.

Students can also network and build skills through a variety of extracurricular activities at George Brown –just one of the many ways our School of Marketing helps students get the most out of their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed mentoring event
• Great Canadian Sales Competition
• Ad Week

Earn Your College Credential from a Business School Accredited by ACBSP

Fourteen programs at the Centre for Business have earned international recognition from the Accreditation Council for Business Schools and Programs (ACBSP). Advanced diploma and diploma programs at the Schools of Accounting and Finance, Human Resources, Management and Marketing and the Honours Bachelor of Commerce (Financial Services) program at the School of Accounting and Finance have ACBSP accreditation. George Brown is now one of only two colleges in Ontario to have earned ACBSP accreditation.