William Lumb,
BBA, MBA
Professor
Biography
William Lumb is a growth leader that drives results through innovative thinking and precise execution. He has developed end-to-end sales, marketing, and customer strategies with high returns on investment. In addition to this, William Lumb is a part-time professor at the School of Marketing at George Brown College and has taught several different subject areas.
Academic Credentials
- Certified Customer Experience Professional, CXPA, 2021
- Six Sigma Black Belt, CSSC, 2021
- MBA, Schulich School of Business, 2010
- BBA, Schulich School of Business, 2006
Areas of Expertise
- Sales Operations / Sales Enablement
- Customer Experience
- Marketing
- Customer Acquisition
- Corporate Strategy
Career Highlights
- Director of Customer Experience and Sales Operations, Firma
- Manager of Sales Effectiveness, Reliance Home Comfort
- Product Manager, CIBC
Other Activities
- Coach/Mentor
- Mentor for Canada Comeback Challenge hosted by the BHER in 2021
- Fundraising and community involvement
Awards
- Finalist for the CX Impact award from the CXPA – a global award recognizing 10 CX professionals across the world
- Winner of the 2020 Performance Excellence President’s Award at Firma – the highest achievement for an employee
