Peter Widdis, B.S., M.Ed.

Peter Widdis is tenured faculty and an academic program coordinator in postgraduate studies at the Centre for Business. He is a full-time professor of marketing whose focus lies in teaching, research & innovation practices.

When Peter enters any educational setting — physically, virtually, or experientially — he does not see chairs, tables, or media fixtures. Instead, he sees a playground to facilitate real-world learning with a pedagogical twist.

Timeless achievements from Peter’s career journey include a visit to CBC’s Dragons’ Den with an IT start-up, marketing agency L&D programming as well as setting the stage for Campbell's® “sipping•soups” line of products by introducing Soup at Hand®; recognized for R&D originality by Nielsen, the Canadian Grand Prix Awards as well as SIAL International. Moreover, at Mondelēz Cadbury® he worked with NBA hall of famer Vince Carter to make the "Mr. Big® is VC” experiential CSR and Double-Dunk™ candy bar, an IEG case study and ESPN feature; memorabilia live in the Cadbury® Museum.

A President’s Award-Winning professor, Peter is one of the School of Marketing’s sport & event commerce experts. He is also recognized institution-wide for his thought leadership and natural propensity for innovation. Peter’s expertise is shared in national media including, Toronto Star, CTV, BNN Bloomberg, Globe & Mail as well as The New York Times. 

Being a dual professional, when Peter’s not on campus he creates brand intellectual property (IP) behind the scenes on new ventures from Toronto to Silicon Valley to UAE. His Profpreneur™ leadership philosophy is profiled in Maclean’s guide to Canada’s universities & colleges. Peter is also a sought-after guest speaker, collaborating with organizations such as Disneyland USA, Rogers Media, Stratovation and TiE Institute.

Student empathy is at the core of Peter’s teaching philosophy. He helps steer student careers everyday through striving to make learning endless in every way.