Marketing Management (Online) Program (B426)
Apply Now:
Domestic Students
Program Description
Program Overview
The Marketing Management (Online) graduate certificate equips students with skills in data-driven marketing, customer relationship management, and campaign development. You’ll learn how to successfully market to different customers, build long-term relationships, and master essential business concepts, professional communication, and analytical techniques necessary for success in today's digital marketing landscape.
Full Description
The Marketing Management (Online) graduate certificate program will prepare you to excel in today's data-driven marketing environment by delivering a curriculum focused on practical, industry-relevant skills. Through this program, you will learn strategic marketing capabilities, customer relationship management, campaign planning, and professional communication techniques while building proficiency in data analytics, database marketing, and customer experience design.
Learners will gain the ability to conduct meaningful market research, implement professional selling strategies, develop metrics for measuring marketing success, and create customer-centric experiences that drive business growth. The program emphasizes real-world applications through case studies, practical assignments, and collaborative projects that simulate actual marketing challenges, ensuring graduates emerge with the analytical mindset, technical knowledge, and strategic perspective needed to make informed marketing decisions and advance their careers in this dynamic field.
Here are some skills you’ll be able to show off after completion of the Marketing Management (Online) program:
- Data analysis and interpretation
- Strategic campaign planning and execution
- Customer relationship management techniques
- Professional business communication
- Database marketing application development
- Marketing research methodology
- Data mining and advanced analytics
- Customer experience design and management
- Marketing metrics and performance measurement
This Centre for Business program is part of our School of Marketing.
Your Field Education Options
Work Experience (co-op or internship work term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs after the two academic semesters.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and undertakie a competitive interview process. Students may also pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.
In addition to more formal on-the-job work experience, George Brown College endeavours to provide field education opportunities with real-world problems and clients. Find out more about field education at the Centre for Business.
MARKETING ASSOCIATIONS MEMBERSHIP
George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:
Canadian Marketing Association (CMA) membership includes:
- Live and online events, with free or reduced member pricing
- Professional development opportunities
- Tools, resources, and guides for members only
- Networking opportunities with thousands of marketers
- Exclusive access to CMA NXT, a site dedicated to filling the gap between post-secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
- Student volunteer (and networking) opportunities for marquee events
- Members-only webinars and podcasts
- Original Canadian digital marketing research
- Globally accepted digital ad standards
- Globally standardized courses, certification, and custom workshops
Career & Postgraduate Study Opportunities
Industry
The Marketing Management (Online) program is designed to develop students' understanding and application of business in a global market and within digital marketing across industries. Graduates will utilize critical thinking, innovation, and creativity to respond to technological, economic, social, and marketing changes. They will also be capable of solving problems, critiquing practices, ideating, innovating, and adapting to a changing technological landscape.
Marketing skills are essential among all sizes of businesses, from small start-ups to agencies and consulting firms. Graduates of the program will possess the insight and skills to hit the ground running in any size or type of firm.
Educational Pathways
Alumni Impact
We are immensely proud of the contributions of our alumni in Toronto and around the globe.
From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.
Latest alumni stories
Courses
Required Courses
Semester 1
| Course Code | Course Title |
|---|---|
| COMP1192 | Computer Applications for Database Marketing |
| MARK1027 | Marketing Management |
| MARK4005 | Applied Business Communication |
| MARK4034 | Business Concepts |
| MARK2068 | Marketing Strategies and Data |
| MARK4035 | Marketing Management Seminar Series |
| BUS 4000 | Work Experience Preparation |
Semester 2
| Course Code | Course Title |
|---|---|
| MARK4036 | Professional Selling |
| MARK1047 | Campaign Planning |
| MARK1109 | Data Analytics and Data Mining |
| MARK2044 | Principles of Marketing Research |
| MARK4012 | Marketing Metrics |
| MARK4013 | Customer Experience Fundamental |
Semester 3
| Course Code | Course Title |
|---|---|
| COOP4004 | Work Experience (Co-op) |
| INTN4004 | Work Experience (Internship) |
| BAWT4004 | Academic Work Term |
Program Learning Outcomes
The graduate demonstrates the ability to:
- Formulate a marketing* plan that will meet the needs or goals of a business or organization
- Develop an integrated marketing communications plan * for a product*, concept, good and/or
service based on an identified market need or target. - Formulate strategies for developing new and/or modified products*, concepts, goods and services
that respond to evolving market needs. - Develop strategies for the efficient and effective placement/ distribution of products*, concepts,
goods, and services that respond to evolving markets. - Evaluate the impact of using different marketing strategies for a product, concept, good and/or
service, on the finances, Return on Investment (ROI) and business goals of an organization. - Evaluate the viability of a concept, product*, good and/ or service in a local, national or
international markets. - Conduct market research* to provide information needed to make marketing* decisions.
- Communicate marketing* information persuasively and accurately in oral, written, graphic and
interactive media* formats. - Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, and consumers* and others to grow and maintain
relationships. - Develop learning and development strategies and plans to enhance professional growth in the
field. - Apply entrepreneurial strategies to identify and respond to new career opportunities that might
include contract employment, and self-employment initiatives. - Participate in and contribute to a framework of organizational policies and practices, when
conducting business of the organization. - Apply the principles of business ethics and corporate social responsibility to business decisions.
- Employ the management techniques of planning, organizing, directing, and controlling of
marketing functions and activities in response to the business needs of the organization.
Tuition & Fees
Domestic Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Fees are subject to change for programs starting in Fall 2025 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2025. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
† This program includes one work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. There is an additional fee of $500 for each work experience semester.
Financial Assistance
Each year we award over $2 million dollars in scholarships, awards and bursaries to first-year students. Check out our financial aid web pages for ways to pay for college and the full list of available scholarships, awards and bursaries.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
- College diploma (two-year), advanced diploma (three-year) or bachelor’s degree or demonstrated, relevant work experience (resumé and references required).
English Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment
Please review our English proficiency requirements for more details.
Course Exemptions
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
How to Apply
Domestic students should apply through Ontario Colleges.
Contact Us
Information Sessions
Information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Marketing Management (Online (B426)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Anne Iarocci, Program Co-ordinator
Email: anne.iarocci@georgebrown.ca
Visit Our Campus
This program is offered through the School of Marketing, and classes will take place online.
Campus tours are offered on a regular basis. Sign up today! You can also take our virtual tour.
