#WhyNotMe GBC Entrepreneur Spotlight: Chef David Wolfman, Chef, Author, Media Presenter, Cooking with the Wolfman

September 5, 2024

By Neal Lilliott

Meet Chef David Wolfman, Co-founder, Cooking with the Wolfman - startGBC September 2024 #WhyNotMe GBC Entrepreneur Spotlight

About Chef David Wolfman

David Wolfman, hailing from the Xaxli’p First Nation in British Columbia, embodies the essence of culinary artistry with a reflective approach that revolves around the convergence of food, friendship, and family.

David advocates for embracing cooking as a joyful endeavour, urging individuals to equip themselves with the right tools and dive in, immersing themselves in the essence of food. A luminary in the culinary world, Chef Wolfman has not only reshaped Canada's gastronomic landscape but has also reshaped global perceptions of Indigenous and North American cuisine.

Trained in classical culinary techniques, David boasts a repertoire of accolades spanning education, industry, and community service. Internationally recognized for his expertise in wild game and Indigenous cooking methodologies, he made history as the pioneer behind Toronto's first Indigenous catering enterprise. David Wolfman's influence extends beyond the kitchen as he spearheads workshops on Indigenous culinary practices and cultural tourism, along with sessions on economical family meal planning.

A sought-after speaker, he inspires audiences at Indigenous youth conferences, business conventions, and career expos. Committed to nurturing the next generation of culinary talents, he imparts his know-how as a Culinary Arts Professor at George Brown College.

As the visionary executive producer and host of the ground-breaking television series "Cooking with the Wolfman," which aired on APTN from 1999 to 2017, Chef Wolfman introduced audiences to Indigenous Fusion—an innovative blend of traditional fare with contemporary flair.

His cookbook, "Cooking with the Wolfman: Indigenous Fusion," co-authored with his wife and business partner, Marlene Finn, garnered widespread acclaim and awards, earning a spot on numerous "Best Cookbooks" lists. His contributions were further recognized with the 2022 Indspire Award in the Arts Category. Chef Wolfman lives in Toronto and enjoys being walked by his Boston Terrier.

What made you want to become an entrepreneur?

My journey towards becoming an entrepreneur was driven by a deep passion for creating something meaningful and the desire to have a lasting impact on my community. I wanted the freedom to pursue my vision without limitations and to craft a path that aligned with my values and passions.

Entrepreneurship offered me the opportunity to innovate, to challenge myself, and to bring my ideas to life in a way that traditional roles couldn't. It was about taking ownership of my journey, contributing to the well-being of others, and making a difference in the world, especially in areas close to my heart, such as Indigenous culture, food, and education.

Why did you create your business?

I created my business because I saw an opportunity to make a positive impact and address needs that were being overlooked. It wasn't just about filling a gap in the market but about creating something that aligned with my passions and values.

I wanted to build a venture that could uplift others, particularly within my community, and contribute to meaningful change. My business is a reflection of my commitment to solving problems, empowering people, and making a difference in a way that resonates deeply with who I am and what I believe in.

What successes have you enjoyed so far with building your company?

The success I've enjoyed so far in building my business has been incredibly rewarding. One of my most significant achievements has been seeing the positive impact my work has had on my community, whether it's through empowering others, creating opportunities, or fostering a deeper connection to our shared values. I've also had the privilege of collaborating with like-minded individuals and organizations, which has amplified our reach and effectiveness.

Beyond the tangible milestones, the greatest success has been the sense of fulfillment I feel in knowing that my business is making a difference and staying true to the vision and values that inspired its creation.

What is one piece of advice you would give to aspiring entrepreneurs?

“Success comes from honouring your heritage while embracing innovation. Like Chef David Wolfman, find the balance between preserving tradition and pushing boundaries, building your business on the values of community and respect. True success is measured by the connections you create and the traditions you uplift.”

Any organisations or learning resources you would recommend?

George Brown College is committed to providing a comprehensive learning environment that fosters innovation and entrepreneurial spirit. For budding entrepreneurs, I highly recommend exploring the diverse range of resources and organizations available through GBC:

startGBC Incubator - This space supports student and alumni entrepreneurs by providing mentorship, workshops, and resources to help turn innovative ideas into sustainable businesses.
George Brown College Entrepreneurship Courses - They offer a variety of courses tailored to aspiring entrepreneurs, covering everything from business fundamentals to advanced entrepreneurial strategies.
Industry Partnership Opportunities - GBC maintains strong partnerships with industry leaders across multiple sectors, providing students with networking opportunities, real-world projects, and hands-on experiences that are invaluable for entrepreneurial growth.
George Brown College Library Learning Commons - Beyond just books, their libraries offer access to market research databases, industry reports, and a wealth of digital resources that can help in the development of business plans and market analysis.

Each of these resources is designed to empower their students and alumni to succeed in their entrepreneurial ventures, supported by the vibrant and resource-rich environment that George Brown College provides.

Any books or podcasts you would recommend?

Books

Atomic Habits by James Clear – This book provides practical strategies for building good habits and breaking bad ones, which can be essential for personal growth and business success.

The Innovator's Dilemma by Clayton Christensen - is a classic on why companies fail despite doing everything right and how to harness disruptive innovation.

Dare to Lead by Brené Brown – This book focuses on building a courageous and resilient leadership style, which can be crucial for leading a successful business.

Good to Great by Jim Collins – It explores what makes companies transition from being good to great and how to sustain that excellence over time.

Zero to One by Peter Thiel – Offers insights on how to create unique and groundbreaking innovations rather than just competing in existing markets.

Grit: The Power of Passion and Perseverance by Angela Duckworth – Explores the role of grit and determination in achieving long-term goals, which is vital for any entrepreneur.

These books cover various aspects of entrepreneurship, from personal development to leadership and innovation, helping to build a well-rounded foundation for success.

Podcasts

How I Built This with Guy Raz – Features interviews with founders of successful companies, sharing their journeys, challenges, and successes.

The Tim Ferriss Show – Offers insights from high achievers across various fields, providing practical tips and strategies for entrepreneurship.

StartUp Podcast by Gimlet – Chronicles the journey of starting a business, including the ups and downs that come with it.

Entrepreneurs on Fire with John Lee Dumas – Daily interviews with successful entrepreneurs offering actionable advice and inspiration.

The Ed Mylett Show – Features interviews with top performers in various industries, focusing on personal development and business strategies.

YouTube Channels:

Marie Forleo – Provides business advice and inspiration with practical tips for entrepreneurs.

GaryVee (Gary Vaynerchuk) – Offers motivational content and practical business advice, focusing on digital marketing and entrepreneurship.

TED Talks – Many TED Talks cover entrepreneurship, leadership, and innovation, offering valuable insights from thought leaders.

Roberto Blake – Focuses on creative entrepreneurship and personal branding, with practical advice for building and growing a business.

Eddie Pinero – Delivers motivational content aimed at inspiring action, personal growth, and success in business and personal endeavors.

Websites:

Entrepreneur.com – Offers articles, tools, and resources on various aspects of starting and running a business. Inc.com – Provides insights, advice, and news on entrepreneurship, leadership, and growth strategies.

Harvard Business Review (HBR) – Features in-depth articles and research on business strategy, leadership, and innovation.

StartUpNation – Offers advice, resources, and tools for entrepreneurs at various stages of their journey.

SCORE.org – Provides free mentoring, workshops, and resources for small business owners and entrepreneurs. These platforms are fantastic resources for anyone interested in entrepreneurship, offering a mix of inspiration, practical advice, and strategies to help you on your entrepreneurial journey.