Training Modules

Introduction To Social Media

Learning Objectives

Understand the fundamental concepts of social media and its importance in today's digital landscape.  

Identify the key social media platforms commonly used by our audience (faculty, employees and students).  

Recognize the benefits and challenges of using social media for personal and professional purposes.

Learning Objectives

Define clear goals and objectives for using social media, aligned with the college's mission and values.

Learn how to identify and target relevant audiences on different platforms.

Develop a comprehensive social media content calendar and scheduling strategy.

Understand the concept of crisis communication and its significance in the context of social media platforms.

Recognize various types of crises that can arise on social media platforms, including negative comments, viral misinformation, and brand reputation issues.

Learning Objectives

Develop an awareness of different types of content (text, images, videos) suitable for various social media platforms. 

Apply basic principles of storytelling and visual design to create engaging and shareable content.  

Apply AODA principles to create assets that are inclusive for the entire community. 

Understand the role of user-generated content and its impact on building a community. 

Learning Objectives

Demonstrate an understanding of proper online behaviour, including respect, privacy, and responsible sharing. 

Learn about common social media mistakes and how to avoid them.

Explore strategies for handling negative comments, feedback, and online conflicts. 

Learning Objectives

Identify key social media metrics (engagement, reach, conversions) and their significance. 

Utilize analytics tools to track and measure the effectiveness of social media campaigns. 

Interpret data to make informed decisions and optimize future content and strategies.

Learning Objectives

Interpret data to make informed decisions and optimize future content and strategies. 

Understand the potential impact of emerging technologies (e.g., AI, AR, VR) on social media engagement. 

Cultivate a mindset of continuous learning and adaptability to keep the college's social media presence relevant and impactful.