Marketing Programs

The Business Administration – Marketing program in Toronto will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that may involve industry partners. It also includes advanced marketing subject matter such as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses.

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research and marketing strategy. This program (B158) is offered with work experience.

The four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College's Centre for Business in Toronto are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. After successful completion of the first year or second year, students can transfer into the three-year Business Administration – Marketing advanced diploma.

This program is eligible for an entrance scholarship.The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) degree. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.

This Marketing Management – Digital Media graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall, approximately 40 per cent of the teaching is delivered online.

This Digital Media Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. The Marketing Management – Digital Media Postgraduate program (B433) at George Brown College in Toronto gives you these skills. This program is part of the online postgraduate certificate programs.The online postgraduate certificates offer working professionals the flexibility of a fully online program scheduled in the evening and weekends. Study online from the comfort of home while joining other students across Canada in live, instructor-led classes. Develop professional skills in just eight months of study followed by a four-month work term in a format convenient to you and your busy weekday commitments.PLEASE NOTE: This program is also offered in blended format. Please see Marketing Management – Digital Media Postgraduate program (B433) for additional details.

In this specialized Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.

The Sport and Event Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises.

The Strategic Relationship Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills that employers value in the area of marketing, with a focus on Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques.