We're connecting with millions of people in Hong Kong’s Central District with our first international advertising campaign to raise brand awareness in China and beyond.
Two of Hong Kong’s iconic tramcars and the Wan Chai Station shelter are GBC-branded. The campaign kicked off on September 12 and runs to October 9.
“We're making impressions on Hong Kong locals and also on people who use Hong Kong as a business hub,” said George Brown College Associate Vice-President of Global Partnerships and Education David Begg.
“A lot of people are going to see the words George Brown College as those trams trundle through Hong Kong. They include potential students and partners and other audiences interested in Canada, in education, and, hopefully, in getting to know George Brown better.”
Earlier this year, we launched our bold new Class of Your Own campaign here at home. While George Brown’s heart lies in Toronto, Begg says these new ads position GBC as a global player ready to engage with partners around the world.
Liang Wu, George Brown’s Director, Asia, says the ads feature GBC as a top-choice school for studying in Canada with the tagline “Land on the right spot in Canada.” The campaign coincides with the EduCanada Fair, October 1-2, organized by the Canadian Consulate in Hong Kong.
“Hong Kong serves as a perfect international city for the campaign given its highly dense population, metropolitan vibe and the exploding interest in studying in Canada that the college has been capitalizing on,” Wu said.
Exciting global engagement initiatives coming soon
The Hong Kong transit campaign reflects exciting changes to George Brown’s approach to global engagement to be announced this fall. Begg says diversity will be a key focus moving forward.
“We’re always seeking opportunities to share what makes George Brown College and Toronto so great,” Begg says. “There’s a lot we can share and a lot of potential for collaboration.”
