Biography
Tony Rizzuto is a senior-level marketing professional with 15 years of marketing services industry experience. He is an industry-recognized consumer insight marketing strategist and practitioner with extensive experience in customer-data-driven multi- channel marketing, analytics and customer relationship management. Tony has vast cross-category experience working with Fortune 100 brands across various sectors including financial services, automotive, not-for-profit and publishing, providing direction and leadership in lifecycle marketing strategies with particular expertise in using marketing information to effectively drive consumer communication, content and engagement.
A senior member of the Canadian Marketing Association, Tony is involved in the coordination of an industry-recognized student awards competition and sits on various planning committees for industry conferences. He is an active member of the George Brown Program Advisory Committee for the Centre for Business and has co-chaired various student-industry networking events. Tony is passionate about sharing his industry experiences with students and providing them with valuable insights into the fast-paced and ever-evolving marketing landscape.
Academic Credentials
Bachelor of Arts (Honours), Media Communication and Sociology, York University, 1993
Areas of Specialization
Co-op Faculty
Marketing
Areas of Expertise
Marketing Analytics
Database Marketing
Customer Segmentation
Customer Relationship Management
Direct and Digital Direct Marketing
Research
Media Management
Consumer Communication
Product Development
Partnership Management
Career Highlights
2008-Present – Senior Director and Business Lead, Epsilon
1997-2008 – Director, ICOM Information and Communications
1993-1997 – Product Management, TotalNet Online
Other Activities
Member – Program Advisory Committee, George Brown College
Co-Chair – Speed Mentoring Event, George Brown College
Co Chair – Marketing Analytics Conference, Canadian Marketing Association
Member – Student Awards Planning Committee, Canadian Marketing Association
