Shawna Whish,
MBA
Biography
Shawna Whish is a retail and eCommerce strategist with a strong background in fashion and grocery industries. With a focus on digital customer experience, digital analytics, and eCommerce strategy, she brings over 19 years of experience to her teaching. Now in her second semester at George Brown College, Shawna teaches Digital Media Analysis and Computer Applications for Marketing. She is dedicated to providing students with practical, industry-relevant skills to succeed in the fast-evolving digital economy.
Academic Credentials
- Associate's Degree, Fashion Merchandising, Seneca College, 2004
- MBA, Global Leadership, University of Fredericton, 2021
Areas of Specialization
- Digital Media Analysis (Analytics for Business Decision Making Program)
- Computer Applications for Marketing (Sports and Event Marketing Program)
Areas of Expertise
- Digital customer experience
- Digital analytics
- eCommerce strategy
- Fashion merchandising and retail strategy
- Entrepreneurial ventures
Career Highlights
- Senior Digital Product Owner, Arterra Wines Canada
- Senior Digital Experience Manager, Joe Fresh
- PC Express Digital Implementation Manager, Loblaw Digital
- eCommerce Manager, The Drake
- Branding Manager, Sporting Life
Other Activities
- Volunteering with Melanie’s Way, a charity granting once-in-a-lifetime wishes to women with metastatic cancer.
