Biography
Michael Shekter has taught and developed courses and programs at some of Canada’s leading college, undergraduate and graduate business programs, including the University of Toronto’s Rotman School of Management, York University’s Schulich School of Business, Ryerson University’s Rogers School of Management and Humber College. As a full-time professor at George Brown College, Michael is course owner for the principles of marketing and international marketing courses in the School of Marketing’s Business Administration program.
For 20 years Michael led the marketing activities of some of Canada’s largest consumer goods brands, with a focus on the food and beverage category. His business leadership experience includes manager- and director-level positions at Procter & Gamble, Unilever, Molson-Coors, Kraft (Nabisco) and Maple Leaf Foods. He is a recipient of the Grocery Industry Grand Prix Award for New Product Innovation, and co-winner with his team of a CASSIES award for marketing-driven business success.
Academic Credentials
Master of Business Administration, Marketing Strategy, York University, 1991
Bachelor of Arts, Political Science and History, McGill University, 1986
Areas of Specialization
Principles of Marketing
International Marketing
Advertising
Consumer Behaviour
Areas of Expertise
Food Marketing
New Product Innovation
Advertising Development
Marketing Research
Interview and Job Search Skills
Career Management
Career Highlights
2012-Present – Professor, George Brown College Centre for Business
2010- Present – Owner/Operator, The Nut Bakery Inc.
2010-2012 – Professor, Humber College Business Program, Ryerson University, Rogers School of Management
2009-2010 – Brand Director, Ice Cream Category, Unilever
2004-2009 – Director of Marketing, Molson Canadian, Heineken, Molson-Coors
2001-2004 – Director of Innovation, Maple Leaf Foods
1999-2001 – Owner, The Marketing Advisory (Marketing Consultancy)
1999-2001 – Professor, Rotman School of Management, The University of Toronto, Schulich School of Business, York University
1996-1998 – Director of Marketing, Cookie Category, Kraft (Nabisco)
1992-1996 – Assistant Brand Manager and Brand Manager, Procter & Gamble
Other Activities
Team Member – Ontario Colleges Marketing Competition 2015 Committee
Coach – Canadian Marketing Association Marketing Competition
Marketing Career Consultant – Workopolis.com
Guest Columnist – Strategy and Marketing Magazines
Awards
CASSIES (Canadian Advertising Success Stories), Institute of Canadian Advertisers, 2006
Grand Prix Award, Best Snack Food Innovation, Grocery Industry Foundation, 1999
