Biography
Karen has been a faculty member of George Brown College since 2009 and has over 30 years of experience in marketing and leading advanced business analytics and customer insights teams. Karen enjoys bringing real world experiences to the classroom bringing business leaders to speak to the class and using real businesses for class assignments.
Karen loves data and looking for customer insights to drive actionable decisions that deliver measurable bottom-line results which is the focus of her consulting projects. Some research projects at George Brown College include the George Brown College Centre for Business Student Retention study, Gamification to Reduce Math Anxiety, Barriers to Intentions to Study Abroad and the Effect of Employment on Student Success.
Karen’s industry experiences include financial services, retail, not-for-profit and technology at TD Bank and American Express. She has had functional roles ranging from product management, marketing, customer strategy and segmentation, automated marketing decision making, customer information management, database design, marketing research, modelling and marketing dashboard reporting.
As a professor at George Brown College, Karen has developed several online and traditional courses and research in the area of student retention and success. She was also a faculty adviser to the CMA Gold Winner for Student Awards Marketing Case in 2014.
Karen is active in the community with numerous volunteer roles including Board Member for Rexdale Women’s Centre and Chair of Volunteer Recruitment and Training Committee at Harbourfront Centre.
Academic Credentials
MSc, University of Salford
BA, Economics, university of New Hampshire
CSC, Canadian Securities Institute
IFIC Certificate, Investment Funds Institute of Canada
Areas of Specialization
Advanced Business Analytics
Business Intelligence
Marketing Strategy
Marketing Metrics
Business and Marketing Research
Financial Services Marketing
Areas of Expertise
Financial Services Marketing
Credit Card Marketing
Marketing Information Systems Development and Implementation
Customer Relationship Management
Segmentation and Customer Management
Strategy Development
Marketing Research
Campaign Management and Optimization
Data Mining and Predictive Modelling
Direct Marketing and Analysis
Career Highlights
2009-present, Professor, George Brown College, Centre for Business
2008-present, Business Strategist at CRM Consulting
2004-2007, VP, TD Bank Financial Group
2003-2004, VP, Interact Direct Marketing
1997-2003, VP, American Express
1995-1997, Campaign Strategist, IBM Canada
1992-1995, Marketing Manager, Eaton Credit Corporation
1983-1992, Various roles at Central Guaranty Trust
Other Activities
Member, Volunteer Recruitment and Training Committee, Harbourfront Centre
Mentor, TRIEC Mentoring Partnership
Past Member –Board of Directors, Rexdale Women’s Centre
Awards
Nominated, Innovation in Teaching Award, George Brown College, 2016
CMA Student Awards Gold, Faculty Advisor, 2014