Biography
You can find Danny at the dynamic intersection between marketing, education, and technology.
Prior to working at the College, Danny had a successful marketing career at some of Canada’s best agencies, designing and delivering integrated marketing campaigns for some of the biggest brands like PepsiCo, Labatt, and Chapters Indigo. Danny’s passion for marketing continues today in his classes where he incorporates the latest campaigns and trends across traditional and digital channels.
While at the College, Danny has become an advocate and practitioner of Universal Design for Learning (UDL) and educational technology. As a result, students can expect his classes to feel and operate a little differently. His 21st century approach puts learning in the hands of his students.
Academic Credentials
MA Ed., Masters of Arts in Education, Curriculum Development & Instruction, Central Michigan University, 2016
CAAP, Communications & Advertising Accredited Professional, Institute of Communication Agencies, 2007
HBA, Bachelor of Arts with High Honours, Mass Communications, Carleton University, 2000
Areas of Specialization
Digital advertising (e.g. paid, search, social media)
Integrated marketing (e.g. traditional, digital, content)
Media campaign development
Areas of Expertise
Promotional marketing
Packaging and retail marketing
Event marketing
Online & social media marketing
Internet Analytics
Educational and administrative technology
Talent management in private and public organizations
Project and process management
Career Highlights
Higher Education:
Full-time faculty, School of Marketing, GBC, 2018
Part-time faculty, GBC & Centennial College, 2016-2018
Project Manager, Universal Design for Learning, Academic & Student Affairs, GBC, 2017
Manager Technical Services, Information Technology Services, GBC, 2015-2017
Senior Manager, eLearning & Teaching Innovation, GBC, 2013-2015
Publishing Manager (acting), Marketing & Communication, GBC, 2012-2013
Marketing Agencies:
Senior Account Manager, Ariad Communications, 2011-2012
Account Supervisor, Capital C Communications, 2002-2003, 2007-2011
Account Manager, Target Communications, 2007
Account Manager, Bristol Communications, 2003-2006
Account Executive, Otis Sauter Leger Communications, 2000-2002
Regional Coordinator, Sales & Merchandising Group, 1997-2000
Other Activities
Universal Design for Learning (UDL) & Educational Technology Advocacy / Training:
- “Your Voice or AI’s?”, UDLHE Digicon, Presenter, 2024
- “AI Ain’t Got Nothin’ on Me”, College Education Development Program, Keynote, 2024
- “Draw Students In by Letting them Go” – College Education Development Program, Keynote, 2023
- Introduction to UDL, Technologico de Monterrey (University), Course developer and facilitator, 2023
- “Using UDL to create Mirrors, Windows, and Doors”, Lambton College, Facilitator, 2022
- UDL Workshop, Niagara College’s Centre for Academic Excellence, 2019
- “Going Forward” & Curriculum Development Workshops, Centennial College’s School of Transportation & School of Advancement, 2019
Awards
- Nomination: Minister of Colleges and Universities’ Awards of Excellence!: “Future Proofing Ontario’s Students Award”, Province of Ontario, 2023.
- Nomination: GBC Innovation - Teaching & Learning Award, George Brown College, 2023.
Publications
UDL & a New Equation for Success, Danny Smith, Magazine, De Clase Internacional, Year 10, No 19, pages 5-8, Mexico, December 2023
