Biography
Jacqueline Cook joined George Brown College in 2007 and teaches courses in market research, digital marketing and marketing management.
An accomplished marketing executive, Jacqueline has more than 25 years of experience in market research, strategy and new product launches with internet, telecommunications and media companies. Her professional accomplishments include: the launch of Canada’s first specialty channel for women (now known as W Network); managing the launch of more than 15 new services at Tucows Inc., Canada’s largest domain name registrar; managing the residential product line at Canada’s first national internet service provider; and establishing Telesat Canada as a thought leader in the emerging high-definition television market.
Academic Credentials
Master of Business Administration, International Business, McMaster University, 1984
Bachelor of Business Administration (Honours), Wilfrid Laurier University, 1982
Areas of Specialization
Market Research
Digital Media Marketing
Marketing Strategy
Areas of Expertise
Product Management
Career Highlights
Director, Marketing, Tucows Inc.
Director, Channels, Simware Inc.
Director, Residential Services, iSTAR Internet Inc.
Vice-President, Marketing, WTN
Market Research Manager, Telesat Canada Inc.
Various positions, Telesat Canada Inc.
Other Activities
Coach – Ontario Colleges Marketing Competition
