Biography
Marisa Lauri is a professor at George Brown College and an adjunct professor at Algoma University in Brampton. She teaches introductory courses in Canadian business that cover concepts in human resources, leadership, organizational behaviour, management, marketing, economics and finance, as well as more advanced courses in services marketing. Her focus is on achieving measurable outcomes by applying interactive, learner-centred methodologies that encourage the realization of individual talents and potential.
As a management consultant, Marisa has extensive experience in marketing, strategic communications, human resources, change management and organizational effectiveness. She has worked with various conceptual models in these areas to devise practical solutions to business issues both in corporate and entrepreneurial environments. As a consultant, she has worked both at the strategic level, designing and creating business solutions, as well as “in the trenches” with the people responsible for implementing the details of such programs. This broad perspective allows her to formulate strategies that support the culture and business goals of an organization, while delivering results that can be measured and sustained.
Academic Credentials
Master of Business Administration, University of Toronto, Faculty of Management, 1997
Bachelor of Administrative Studies, York University, Atkinson College, 1992
Areas of Specialization
Business Management
Areas of Expertise
Services Marketing
Human Resources and Diversity
Strategic Communication and Employee Engagement
Organizational Transformation
Career Highlights
2013-Present – Professor, George Brown College, Centre for Business, School of Management
2012-Present – Adjunct Professor, Algoma University, Business and Economics Department
2000-Present – Principal, New Perspectives Consulting Inc.
1999-2000 – Director of Diversity, National Human Resources and Education, Ernst & Young
1997-1999 – Consulting Manager, National Human Resources and Education, Ernst & Young
1996-1997 – Internal Consultant, Communications - National Human Resources and Education, Ernst & Young
1993-1995 – Senior Manager, Executive and Internal Communications, Ernst & Young
1992-1993 – Senior Manager, Marketing, GTA Sales and Marketing, Ernst & Young
1989-1992 – Manager, Marketing Services, National Marketing, Ernst & Young
Other Activities
Past Board Member – Neilson Park Creative Centre
Volunteer – Toronto Public Library, Leading to Reading/Homework Club
Member – International Association of Business Communicators
Member – Canadian Public Relations Society
Member – Professional Services Marketing Association
Awards
Dean’s List, MBA, University of Toronto, Faculty of Management, 1997