Get hands-on marketing experience in downtown Toronto

Studying at the School of Marketing means you’ll be in the heart of the action. Because we’re surrounded by leading advertising and marketing and communications agencies, we can provide access to top industry professionals and potential employers.

Students will receive real-world perspectives from our faculty, many of whom continue to work in the industry. We offer hands-on learning in all facets of marketing, including: digital and social media, international, sports and event, financial services, integrated marketing communications, marketing research, and strategic relationship marketing.

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School of Marketing

2 and 3 year programs

Business Administration – Marketing (B108)

Credential: Ontario College Advanced Diploma

This six-semester Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this advanced diploma in Marketing provides opportunities for case studies as well as real world projects that can involve industry partners. It also includes advanced marketing subject matter such as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses.

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Business Administration – Marketing (with work experience) (B158)

Credential: Ontario College Advanced Diploma

This six-semester (plus two work experience semesters) Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this advanced diploma in Marketing provides opportunities for case studies as well as real world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research, and marketing strategy.

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Business – Marketing (B120)

Credential: Ontario College Diploma

This four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. During the marketing program, students may be eligible to transfer into the three-year Business Administration – Marketing advanced diploma, if qualified.

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Postgraduate

Sport and Event Marketing (B400)

Credential: Ontario College Graduate Certificate

In this 12-month Sport and Event Marketing graduate certificate program, students will develop the skills to provide innovative solutions in sports, entertainment and cause-related marketing.

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Marketing Management – Financial Services (B406)

Credential: Ontario College Graduate Certificate

In this 12-month Marketing Management – Financial Services graduate certificate program, students will develop the marketing skills that employers value in the area of Financial Services Marketing. Financial Services Marketing combines the understanding of the special needs of financial services customers with strong marketing acumen.

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Strategic Relationship Marketing (B409)

Credential: Ontario College Graduate Certificate

In this 12-month Strategic Relationship Marketing graduate certificate program, students will develop the foundational knowledge and applied skills that employers value in the area of Strategic Relationship Marketing. Marketing in this area combines marketing acumen with analytics to turn insights into leading strategic marketing communication.

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Digital Media Marketing (B413)

Credential: Ontario College Graduate Certificate

This 12-month graduate certificate program offers engaging digital marketing courses that teach students the foundational knowledge and applied skills employers value in the era of digital media marketing. This program is primarily online, with the coursework and instruction offered in a combination of traditional in-class, fully online, and hybrid classes (which combine online delivery with some in-class instruction). Note that approximately 65% of all courses are delivered strictly online. Students are required to have a notebook computer. Please check course outlines for details on which courses are delivered in which format.

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Or view all Centre for Business programs:

Business Programs

Why choose the George Brown Centre for Business?

  • 88%
    of programs include field education or work experience.
  • 1000
    industry relationships and growing.
  • <1KM
    from Toronto’s Financial District.

We offer rewarding real-world learning opportunities thanks to our relationships with leading companies, including IBM, Google, Rogers, SAS, and five major Canadian banks, among others.

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Discover the benefits of a full spectrum education:

  • Study in the heart of downtown Toronto
  • Learn from instructors with in-depth industry experience.
  • 8 out of 10 business graduates are employed within six months of graduation.*

What our students say about George Brown:

Holly Mounsteven

Business Administration - Marketing Program

“Having professors that have come right out from the industry, and some of them are still working in industry, as well as teaching us, it really, really shows in the classroom.”