Program Details

  • Program Code: G301
  • Credential:
    Honours Bachelor's Degree
  • Duration:
    4 years (8 semesters) plus 1 Co-op Work Term
  • Method of Study:
    Full-time
  • Starting Months: September
  • Domestic Tuition:
    $8,139.00 * †
  • International Tuition:
    $21,950.00 ** †
  • Spring 2026 Delivery:
    Semester 6: Co-op

Program Availability

SemesterDomesticInternational
Fall 2025
Closed
Closed
Winter 2026
Not Available
Not Available
Spring 2026
Not Available
Not Available
  • Work-Integrated Learning:

    Co-op (paid)

  • PGWP Eligible: Yes
  • CIP Code: 11.0105
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Program Description

Program Overview

This program is eligible for an entrance scholarship.

Embark on a transformative journey with our Honours Bachelor of Digital Experience Design, a four-year degree program that equips you with the skills to create human-centred, socially conscious and economically viable digital solutions. This program covers diverse fields, including service design, user experience design, experiential and interactive design, and artificial intelligence. You'll gain hands-on experience through a co-op and engage with cutting-edge technologies in state-of-the-art facilities on campus. Graduates are prepared to lead in various sectors, ready to tackle future challenges and pursue advanced studies. Join us and shape the future of digital experiences.

Full Description

The Honours Bachelor of Digital Experience Design is a comprehensive four-year degree program that immerses you in the multifaceted world of digital experience design, including systems and service design, UX/UI design and interaction design. You'll explore human behaviour, human-computer interaction and usability studies while developing skills in artificial intelligence, applied research, business and digital technologies. Foundational courses build your analytical, technical and business acumen, while upper-year courses and capstone projects focus on collaborative work in digital interfaces, applications and interactive environments.

Graduates are prepared to lead interdisciplinary teams across diverse fields like security, transportation, education and manufacturing, and are well-equipped for advanced studies. Join us to shape the future of digital experiences and make a lasting impact.

Your Field Education Options

Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.

Students have the opportunity to complete this co-op domestically and/or internationally as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.

The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.

The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.

Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.

Learn more about Experiential Learning at the School of Design including how to apply, important dates, workflow and PLAR eligibility.

General Computer Requirements

  • Base model MacBook pro is recommended
  • 16 gig of RAM
  • 1Tb of hard drive space is recommended

Career & Postgraduate Study Opportunities

Career Options

Graduates of this program will have the skills needed for roles in design and digital media studios, creative labs, in-house design, and digital departments within larger corporations across sectors. You'll also be ready to work independently or as part of a start-up.

This program prepares graduates for positions such as:

  • digital experience designer
  • user experience designer
  • user interface designer
  • human interface designer
  • interaction designer
  • information architect
  • digital designer
  • digital product designer
  • visual designer
  • mobile designer
  • web designer
  • user experience researcher
  • usability tester
  • entrepreneur

Industry

Digital Experience Design

Digital Experience Design embeds and influences human experience through novel and interactive forms of digital technology, combining hardware, software and design. The term “experience” refers to the multifaceted interaction between humans and technology that respects the contextual and situational features of each. The future of digital design lies in understanding this interaction.

Digital Experience Design is gaining currency in the field of research and practice. IDEO, a prominent global design consultancy, lists “Digital Experiences” as one of their core areas of expertise. IDEO sees “Digital Experiences” as those in which there are no boundaries among platforms. They use hardware, software, web and mobile elements, and interactive media to develop effective means for people to share, create and communicate. Thus, Digital Experience Design is a dynamic field, continually adapting to new technologies and interfaces, such as smart devices, sensors, adaptive architectures, mixed realities (AR/VR), immersive environments, multiscreen and multisensorial displays. Digital experience design is revolutionizing how organizations serve customers and how we interact with each other and the world around us.

Interactive Digital Media (IDM)

The Canadian Interactive Alliance defines interactive digital media companies as creators of “digital content and environments that provide users with a rich interactive experience – either with content itself or with other users – for the purposes of entertainment, information, or education, or that provides services that directly enable these products/services” (2012 Canadian Interactive Industry Profile). IDM in Canada is a growing industry that is quickly changing, driven by shifts in consumer behaviour and technology. The comprehensive IDM sector includes companies that produce interactive content as well as firms that provide various types of products or services to enable the production of interactive content. These are sometimes called “core” and “peripheral” IDM. Core IDM content includes but is not limited to video and mobile games, cross-platform entertainment, web series, e-learning and training products (Interactive Digital Media, OMDC).

The Greater Toronto Area (GTA) leads North America in offering a diverse, talented pool of interactive digital media workers. The GTA has 15,000 technology companies employing more than 168,000 people, making Toronto Canada’s largest technology hub and the third-largest North American centre for technology firms, in addition to being the third-largest centre for design on the continent.

Educational Pathways

Graduates of the Honours Bachelor of Digital Experience Design program may qualify to pursue further graduate studies in relevant program areas. Students should contact universities directly to explore graduate school opportunities.

Potential graduate study and research areas include design, interaction design, digital/interactive media, digital experience, human-computer interaction, systems design, e-health, e-learning, game design, interactive arts and critical practice.

Students can enter the Bachelor of Digital Experience Design Degree via our Art and Design Foundation or our Interaction Design and Development programs or after working or completing other College or University programs (or portions of them). After completing the program, successful students can go onto Career in Digital Media / Experience Design or onto further education in Masters level programs at graduate School, or obtain graduate certificates in Interactive Media Management, Design Management, Game D

If you are a George Brown Polytechnic student who has completed the second or third year of the Interaction Design and Development Advanced Diploma (G113) with a grade point average of 3.2 (75 percent) or higher, you may be eligible to enter a degree completion pathway to this program.

For more information, contact digitalexperience@georgebrown.ca, or call 416-415-5000, ext. 3129

Alumni Impact

We are immensely proud of the contributions of our alumni in Toronto and around the globe.

From Michelin-starred restaurants to major construction, entertainment, community and financial organizations, our graduates are truly making an impact across a range of industries.

Latest alumni stories

Ministry Consent

George Brown Polytechnic has been granted consent by the Minister of Colleges, Universities, Research Excellence and Security to offer this applied degree. The college shall ensure that all students admitted to the above-named program will have the opportunity to complete the program within a reasonable time frame.

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